4 Things You Should Stop Doing on Pinterest
Updated July 2023Pinterest success doesn't happen overnight, but there are steps that you can take to ensure that it happens faster than expected. A big step towards your Pinterest success is to be mindful of what you need to STOP doing.
What I often see with Pinterest is brands and entrepreneurs overcomplicating their strategies, all while missing out on some key elements. Let's review four things that you need to stop doing on Pinterest.
Creating Poor Pin Descriptions
I understand that optimizing all of your pins takes time. With that being said, most people that I speak with who mention not having success with the platform don't create a good experience, nor do they optimize their pin descriptions.
When writing a pin description, you really have to be mindful of your audience and what your pin is about and add in some relevant keywords. A poor description is likely to leave the impression that your pin doesn't contain any real value and make it seems like you were in a rush or have no strategy in place. Yes, this could happen even if you do happen to come up in searches over time. Once you get a pin click, if you want an outbound click, your content needs to be optimized.
There are many cases where a lengthy description is not needed, but it should still be optimized. You do have a 500-character limit, so use it wisely.
Leaving Your Board Descriptions Blank
I don't even know where to begin with this one. It is absolutely crucial that you write a description for all of your boards. Any chance we have to help our audience understand what our content is about is an opportunity to help a potential customer in their journey.
Not Leaving a CTA in Your Pin Description
People take action when you tell them to do so. If you don't leave a CTA (call-to-action) in your pin descriptions, this will reduce the chances of your viewers taking action and visiting the link provided with your pin. A CTA is not complicated and doesn't require an in-depth understanding of marketing. You simply need to guide people where you want them to go.
Example:
Visit my blog to learn more.
Purchase the guide here.
Liked these tips? Read my blog to learn more.
Looking for XYZ services, visit my website.
Tell them to take action. The more you do it, the better you will get, and take the time to identify which pins drive you the most traffic and identify which CTA's seem to perform the best. Play around and have fun but most importantly, don't forget to use one.
Not Optimizing Your Profile
Your name and your website aren't enough. If you don't tell people who you are, what you do and how you can serve them, you will not convert your profile viewers into leads or sales. This is something that should be done at the beginning of your Pinterest journey and something that you need to update as you grow or as your business pivots.
Here are some things to consider when it comes to an optimized Pinterest profile.
Your profile display name should represent your business and include a keyword.
Your banner should tell your audience exactly what you do and what you offer.
Your board names and descriptions should include keywords.
Your about section should paint a clear picture of what you offer.
And much more!
Want to learn the best tips to optimize your Pinterest profile for success? Download my Pinterest Profile Guide now.