When discussing marketing for restaurants, something you need to take into consideration is that nowadays most people no longer find or choose a restaurant the way they use to.
In most cases, you don’t need a big budget to get more people dining at your tables. All you need is some creativity and a little know-how to spread the word.
If you are wondering how to effectively promote your restaurant, but you don’t know where to start, just follow these simple tips.
Build it and they will come. These days, to find a new restaurant or decide where to eat, people use social media (Facebook, Instagram), search engines (Google, Being) and consumer review sites (Yelp, Trip Advisor). Make sure your business has an online presence by creating a profile on each of these platforms.
Set up Google profile for your restaurant. By setting up an account, anyone in your area who is looking for a place to eat will be able to instantly see your restaurant when they do a Google search. It’s quick, easy, budget-friendly.
Word of mouth. The traditional advertisement is still one of the most effective marketing tools. Invite friends and family to follow and have them recommend your restaurant on their social media. Or, simply request and encourage regulars to post their reviews online.
Show your photos and videos on social media. Frequently update and create interesting and interactive social media content. This will help your restaurant engage with your customers 365 days a year.
Listen to your customers. A bad review on Yelp or Google can crush your restaurant’s reputation. Pay attention to what people are saying about your business. Respond respectfully and try to resolve negative comments and don’t forget thank good ones too.
In conclusion. The traditional advertisement is still a key to today’s marketing environment. However, using these tips and staying current with the latest digital marketing trends, will help your restaurant to have an online presence and make a difference in such a competitive industry.