It's likely that you've noticed a new feature on Instagram for stories highlights. This feature has a lot more potential than one may think! Not only do you have the ability to feature various stories of your favorite moments, entrepreneurs and businesses can also use this to their advantage, here's how!
1. Influencers can charge more for a story highlight.
Influencers take part in paid campaigns all the time. Big brands reach out to both up and coming and well-established influencers. Companies sometimes pay for a permanent post, for a post to be up for a certain number of days, for multiple posts, a post and a story and more.
Influencers normally have different tiered pricing based on the various packages they offer. Now they can use this to their advantage to offer a storie highlight a part of their packaging. It will open up more doors for Influencers to make a higher revenue.
2. Stories Highlights make it easier to be discovered.
If you are an artist and you have a short demo reel that you want potential agencies to see, what better place than to leave it under your stories highlights. Talent agencies are resorting to social media more and more to do some background checks on applicants as well as scout for new talent. Having something for them to see without having to scroll throughout all of your histories, will make it easier for them.
3. Restaurants can feature new menu items.
Restaurants can do well on Instagram especially when they feature delicious menu items. With this new feature, they can choose to highlight various new menu items or focus on menu items they would for the public to discover.
4. More control on your stories.
If you've ever wanted to leave a story up for longer, this will be your new best friend. This feature allows you to leave up the highlight until you choose to remove it. So if you are using your Instagram stories to educate your audience on your business and provide various tips, you'll be able to move them to your highlights to give your audience longer access.
5. Use it as a recruiting tool.
If your business is hiring, create a quick story for your highlights where you invite your audience to apply for the opening. Optimize the link in the bio to direct candidates to the application. You never know where your next talent is hiding!
In short, these are just a few tips on how you can benefit from this new feature!
Until next time....