What a year it's been! During the last year, I've witnessed more local businesses take advantage of social media for their marketing efforts, more entrepreneurs being open-minded and willing to take risks on social media.
Risks on social media you may ask? Of course, if you aren't used to putting yourself or your business out there and if social media is completely new to you and your business, it can be a risk! Afterall; everything in life is a risk.
In the last year, we've also seen the rise of the chatbots that are becoming more and more sophisticated and utilized in and around the social media world.
We've seen platforms such as LinkedIn moving towards video! What a great way to communicate with your audience. Video marketing isn't going anywhere, better get on the wagon now! An incredible way to stand out from your competition and market your business like a pro!
We've seen top platforms such as Facebook rise with the use of bots, bringing in new capabilities for Facebook ads, being able to retarget individuals interested in attending your event. We've seen the GIF's now in the comments and much much more! Facebook is always making changes, for some, it's a struggle for others we enjoy the challenge.
Now, these are just a few of the incredible changes and trends that we observed for 2017! I have a feeling that 2018 is going to be eventful in the world of social media, here's what I see happening!
1. Video marketing is going to continue rising!
2. Social Media is Customer Service, better get on board!
3. More and more companies will realize in 2018 that Social Media is not just an option within a marketing strategy it is critical.
What are your predictions for 2018, what do you see happening with social media in the new year?
Until next time.....