Facebook Ads, they can be quite intimidating to some new marketers or even seasoned marketers just starting to dip their feet in advertising waters. Fear not, just like anything else, education, practice, and being strategic will help you get the most out of Facebook Advertising.
You DON'T need a large budget to be successful with Facebook Ads. Small businesses can also benefit from FB ads. There's a common misconception that I hear when speaking to prospective clients. They have this idea that you need to have at least a few hundred dollars of daily ad spent to have success.
Well, the answer to that is quite simple. This depends on the goal of your Facebook advertising, what you are selling "service vs. product", the price of your item, i.e., are you expecting to sell a three thousand dollar item for five dollars? In short, you need to be realistic. If your Facebook advertising budget is not enough to sell high ticket item, it's definitely enough to help your buyer through the buyer's journey via a proper sales funnel.
A few of the things needed for successful Facebook Ads are:
A goal & strategy
You need to know WHY you want to do FB ads and what you WANT to get out of them. You need to be able to speak your audience's language, give them a solution to a problem or your product needs to fill a need.
Capture your audience's heart with good ad copy.
Here, with this eCommerce client, a client that has a small daily budget, we have a 4.45 return on ad spend. That is a win in her books, and it's a win in my books. The more you get passionate about your client's results, the better they become!
What do we do from here? We keep working and get her even better numbers.
Learn more about my services here.
Until next time.....