Pinterest success doesn't happen overnight, but there are steps that you can take to ensure that it happens faster than expected. A big step towards your Pinterest success is to be mindful of what you need to STOP going.
Here are 4 things you must stop doing on Pinterest.
Creating poor pin descriptions.
I understand that optimizing all of your pins takes time but in most cases, people that I speak with that mention not having any prior success with Pinterest are those who also did not take the time to add a good description.
When writing a pin description, you really have to be mindful of your audience, what your pin is about and add some relevant keywords. A poor description is likely to leave the impression that your pin doesn't contain any real value and make it seems like you were in a rush or don't have a strategy in place.
There are many cases where a lengthy description is not needed, but it should still be optimized.
Leaving the "category" section in your boards blank.
I don't even know where to begin with this one. It is absolutely crucial that you select a board category. This allows Pinterest to show your boards and pins to those who may want to see them. It's just as important as keywords.
Not leaving a CTA in your pin description.
People take action when you tell them to do so. If you don't leave a CTA (call-to-action) in your pin description this will reduce the chances of your viewers taking action and visiting the link provided with your pin. A CTA is not complicated and doesn't require an in-depth understanding of marketing. You simply need to guide people where you want them to go.
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Tell them to take action. The more you do it, the better you will get, and take the time to identify which pins drive you the most traffic and identify which CTA's seem to perform the best. Play around and have fun but most importantly, don't forget to use one.
Your name and your website aren't enough. If you don't tell people who you are, what you do and how you can serve them, you will not convert your viewers into leads or sales. This is something that should be done at the beginning of your Pinterest journey and updated accordingly as you grow.
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