3 Mistakes You're Making On Pinterest
Let's face it. When it comes to Pinterest or any other platforms to market a business, it's not always obvious where we need to start.
Lucky for you, in this blog post, I'll teach you some of the biggest mistakes that I see made on Pinterest. These are mistakes that can cost you traffic, leads, visibility and sales. Let's review 3 Mistakes you're making on Pinterest.
Not Claiming Your Website
It's important that you do not skip this step. You need to claim your website to have access to important analytics! If you don't know what's performing well vs. what's not, it's going to be difficult to make ongoing decisions based on data.
Just go to settings, claim and then click on claim next to your website. You'll be given a code to enter in the <head> section of your website. If you need help, reach out to me or ask a friend.
Can you use Pinterest without a website? Yes, you can use Pinterest to send traffic to a specific landing page that may not be hosted on your website. Some Pinterest users send traffic to affiliate links, other social media platforms, webinar pages, external publications, podcast episodes and more. As long as you have a way to measure your efforts. The more we know about what's working with Pinterest, the better results we can experience.
You Are Only Thinking of Traffic vs. Lead Generation
Traffic is GREAT; free traffic is AMAZING...but you need to think about the following....
Without your lead generation or sales strategy, you could be attracting the wrong traffic resulting in no revenue growth for you. Everyone has a very different goal regarding Pinterest; everyone's results will vary.
One thing that's important to remember is that you need to understand your audience and really spend time developing a sales strategy with Pinterest. The experience that you provide both off and on Pinterest matters.
Since Pinterest users are planners, creating content for various stages of the customer journey is important. What does this mean? Let's review the customer journey stages and content examples.
Awareness Stage:
Blog posts: Informative articles addressing common pain points and providing educational content.
Social media posts: Engaging posts introducing the brand and its value proposition.
Infographics: Visual representations of data or concepts related to the industry.
Videos: Explainer videos or tutorials that showcase the brand's expertise.
Consideration Stage:
E-books or whitepapers: In-depth guides or reports providing valuable insights into industry trends or solutions.
Case studies: Success stories showcasing how the brand has helped customers overcome challenges.
Webinars: Interactive online presentations that delve into specific topics and offer expert advice.
Comparison guides: Detailed comparisons between the brand's offerings and competitors.
Decision Stage:
Free trials or demos: Offering a limited-time trial or product demonstration to let potential customers experience the brand's solution.
Testimonials: Real customer testimonials highlighting the benefits and positive experiences with the brand.
Product videos: Detailed videos showcasing the features, benefits, and use cases of the brand's product or service.
Pricing and packages: Transparent pricing information and package details to help customers make an informed decision.
Purchase Stage:
Order confirmation emails: Automated emails confirming the purchase and providing details about the next steps.
Thank you pages: Customized landing pages expressing gratitude and offering additional resources or upsell opportunities.
Loyalty programs: Encouraging customers to join loyalty programs to receive exclusive benefits and rewards.
Cross-selling or upselling offers: Presenting complementary products or upgraded versions to enhance the customer's experience.
Post-Purchase Stage:
Onboarding materials: Step-by-step guides or videos to help customers get started and maximize the value of their purchase.
Knowledge base or FAQs: Comprehensive resources addressing common questions and providing self-help support.
Follow-up emails: Personalized emails checking in on the customer's satisfaction and offering assistance if needed.
Surveys or reviews: Inviting customers to provide feedback to improve the brand's products or services.
Creating content for the various stages of the customer journey will allow you to help potential clients at various stages of their journey and, in turn, help you with your lead-generation efforts.
Your content on any given platform should also be used for your ongoing retention efforts. We want our customers to feel valued and know that we have the tools and resources available to contribute to their positive experiences.
You're Not Consistent
Consistency is everything, and you can't expect to grow if you don't take consistent steps to grow on Pinterest. While there is no specific number of pins you should post, you should be posting every day.
As a busy business owner myself, I understand that sometimes you have to set your priorities, and you may not have time to invest in your Pinterest efforts. I promise you, if you give it a fair chance, it's going to be worth it.
If you're not in a place where you can outsource this service, you can browse cost-effective products and offerings here. One of my best-selling offers, my Pinterest video audit and content strategy, may just be what you need.