So how can we create an epic retention strategy with social media?
So, how can you create an epic retention strategy using social media?
When we think social media, we don’t usually think retention. But what if we wrapped our minds around social media and viewed it as a powerful client retention tool?
As the ways in which we market our businesses evolve, so too should our retention strategies. This is where social media can help us create an EPIC retention strategy.
4 simple steps to an epic retention strategy with social media
Taking small steps on social media on a regular basis ensures that we attract new traffic. Social media can also be a powerful tool to create a resource hub for your clients and members.
1. Have a client-only Facebook group
Facebook groups are extremely popular for business networking.
Practically everyone is on Facebook; chances are your clients will be too. Create a client-only Facebook group where your members can network and support one another. Link the group to your website for increased exposure.
Make sure that your group administrator addresses any issues in a timely manner. If your company utilizes volunteers, you can assign them to assist in the group.
Make your group’s content engaging, and consider dedicating each day of the week for a different networking purpose.
Example: Monday, “Tips” where you encourage group members to share their genius. Thursday, “Career Tips”, where you encourage members to help other group members struggling to find employment. Your dedicated days can be as unique as your group, but engagement is essential.
2. Host a regular company Twitter Chat as part of your epic retention strategy
Host a company Twitter chat where you will discuss specific company-related topics with your clients/members. These are some tips to follow for hosting a successful Twitter Chat.
You can easily advertise your Twitter chats on Twitter, Facebook and your company website.
Twitter chats will help increase your exposure, and let’s not forget having an engaging chat with your current clients/members will draw curiosity and hopefully generate leads.
Most importantly, this is a great way to engage with your current clients.
3. Use Instagram to share relevant industry tips
I always cringe a little when I come across businesses that still do not utilize the power of Instagram.
I understand that for some, at first glance, it may not seem the ideal place for your business, but you couldn’t be more wrong. There is an audience for EVERYONE on Instagram.
Don’t believe me? I challenge you to look up keywords relevant to your industry on Instagram, and you’ll be pleasantly surprised.
You just have to dig deep into relevant hashtags, and with a little research you’ll soon find your audience. I once had a plumber as a client, and we created a home maintenance awareness campaign on Instagram. This campaign generated multiple leads using ONLY Instagram.
You can share daily “Tip” infographics on Instagram, as well as graphic quotes overlaid on attractive images. These give your audience a glimpse of the inside of your company and samples of your work. The possibilities are endless.
4. Do weekly Facebook Lives to answer FAQ’s
Facebook Live gives you the opportunity to broadcast any news or message to your followers. The live broadcast is recorded so your clients and members can easily access the recording at a later time.
People love readily available information, so having an optimized, user-friendly website is important, but being able to put a face to a brand and have questions answered in a live format is a powerful retention tool.
Similar to when your company receives inquiries over the phone, a dedicated staff should be able to host a Facebook livestream. To increase the success of your Facebook live sessions, ensure that you have set guidelines posted to your page ahead of the live broadcast.
Tip: You’ll want to set guidelines for your Facebook Live event. Ensure that your audience is aware of how many questions you intend to answer. Also, the amount of time you will be live allows your audience to plan ahead. Finally, let your audience know if you will post the questions and answers somewhere after the event, which should be readily available.
Offering value on your various social media platforms will play a key role in your retention strategy. It’s important to be open minded when it comes to social media marketing. The possibilities are endless, and when used correctly it is easy to identify what works and what doesn’t.
Here’s to your new EPIC retention strategy!
This post was originally published here.