LinkedIn Company Page for Talent Recruiting: What You Need to Know
Updated November 1st, 2022
LinkedIn is a powerful tool for businesses of all sizes to attract and recruit new talent. However, many LinkedIn company pages are not optimized correctly to achieve this goal. In order to make the most of your LinkedIn company page for talent recruiting, you need to understand what makes a page stand out and how to create content that will appeal to potential future team members.
One of the most important things to consider when creating your LinkedIn company page for talent recruiting is your employer branding. Employer branding is the way in which your company presents itself to potential employees. It includes everything from the type of culture you have to the unique culture you offer.
Many LinkedIn company pages are optimized for sales and leads and nurturing their ideal clients, when it comes to being optimized to attract the right talent, there is work to be done.
Read this blog post to discover some tips that you can incorporate into your current LinkedIn strategy to help you attract the right talent.
Summary:
How are you addressing what's significant today?
Where does your LinkedIn page fit into talent recruitment?
The power of employer branding.
How Are You Addressing What's Important Today?
Company culture is changing in many ways, and how we work in a formal office setting has seen a big shift in recent years. More and more employees are working remotely from their homes, with employers allowing for more hybrid flexibility since the pandemic.
Potential future talent wants to see how you are supporting your team post-pandemic and how you are working to maintain a company culture while working remotely. LinkedIn is a great place to create content to address those questions.
More and more companies are embracing flexibility and providing the option for their teams to work remotely or on a hybrid basis. The pandemic has proven that for most roles, that can be done from home and that productivity didn't decrease, in fact as many as 90% of employers reported productivity staying the same or increasing.
A recent study found that 70% of companies would adopt a hybrid model in their workplace. There's also been a lot of chatter on social media where jobseekers are discussing, not even considering employers who do not offer a hybrid or remote option.
So, where does all of this leave us?
Future talent doesn't want to have to ask; proactively let the world know how you have been supporting your team post-pandemic and what your plans are for the near future.
Share stories from team members showcasing how remote and hybrid work has supported them in being able to be present for their families during the pandemic, and how there was no impact to their productivity.
Share how this has changed you as an employer. Be open about what your expectations were vs. what the experience was.
We live in a jobseeker's market. If you want to attract and retain great talent, you have to show that you are progressive and stay up-to-date with new ways of working. That being said, not every employer is on board with remote work, and that's ok. If that's the case, be transparent about why.
Where Does Your LinkedIn Page Fit Into Talent Recruitment?
LinkedIn for recruitment is so much more than LinkedIn Recruiter, it's also about creating a space where potential talent is intrigued by your brand and thus, want to learn more.
You'll want to create content that showcases your company culture. Company culture is something that is important to potential employees, and you want to make sure that your LinkedIn page showcases what makes your culture unique.
You can also create content that addresses questions potential employees may have about working for your company. This type of content is a great way to show off what your company is like from an employee's perspective.
Here are some content ideas to help you with your recruiting efforts:
How are you ensuring diversity with your hiring?
Address how you are tackling accessibility, both offline and online.
How do you give back to the community / what causes do you support?
Share stories from team members, and some of their milestones / wins.
Create content sharing what you look for in an ideal candidate.
Create content sharing how you promote growth within your company.
The Power of Employer Branding
As you likely know by now, employer branding is more than just a logo or tagline; it's a combination of all the stories, experiences, and expectations you've built around your company that help define who you are as an organization.
Employer branding is also about telling your team members and future team members exactly what you have to offer them. It's about letting them know that the things they want in a career are things you can provide. The key is to share this information both offline and online without them having to ask.
Below you will find some employer branding examples.
Social Media Content
Social media posts are an excellent way to share information about your company with potential employees. They can include news about your company's latest projects or achievements, as well as photos from events you've hosted or sponsored in the past year or two (or three).
Process Transparency
Many brands share their exact recruiting process on their website or on job postings. You may not think of process transparency as part of employer branding, but it's an important piece of the puzzle. Anytime you make it easier for potential candidates to understand how you operate, it contributes to their positive experience.
Digital Ads
Digital ads for employers should be professional and engaging. They should also showcase what makes your company unique and why people should apply to work there. When creating both organic social media content and digital ads, you need to think about the prospect of including current team members and sharing their stories. We often hear that “people connect with people” and it's no different when it comes to recruiting or employer branding.
Sounds simple enough? It's a great place to start. If you'd like to create a strong employer branding strategy for LinkedIn and on your other social media platforms, fill out the form below.