Aristotle said, “We are what we repeatedly do. Excellence, then, is not an act, but a habit.”
Consistency is the key to creating a successful online strategy for a business. Successful businesses have specific attributes that are used on a consistent basis in order to create a solid brand. A brands attributes should be highly intertwined with one another and well thought out.
These attributes include:
- Distinct selling points
- Core Brand Values
- The businesses “why."
Social media has become the marketing go-to for this decade, and we as businesses must enable the opportunity as quickly as possible. While having an online presence is easy, creating a consistent and engaging online presence can be tricky. Too many companies are trying to sell product online, and are not bringing personality.
Have you ever come across one of those posts on social media that was poorly written, or even worse, was trying to sell you something? Now while selling on social media isn’t wrong, selling to an audience that doesn’t care about your product or constantly selling will kill your online presence before you can even say “blue light special”.
While creating content for your online presence, consider the voice of your brand. What personality does your brand have? What types of posts make your ideal customer stop scrolling? Digital marketing is all about consistency. If you keep consistent with your branding, posting, and engagement online and your business will be remembered. Intertwine your brand's voice with your branding to create a unique position for your business.