Useful Digital Products People Actually Want to Buy
In this article:
The truth is, not every digital product sells, so let's make sure that doesn't happen to you.
How do we create digital products people will actually want to buy? Well, it starts by creating a product that actually fulfills a need, answers questions about a specific topic, teach something new or provides a specific solution that someone needs.
People want useful, actionable tools they can actually apply to their life or business. When digital products don't sell, it's usually because of a lack of research, and it can also be due to other factors such as product design, the UX or copy on your sales page, overall marketing efforts, etc. Sometimes, it also comes down to pricing and the checkout experience.
Let's start by talking about some profitable digital product ideas.
Profitable Digital Product Ideas
From what has worked for my clients and me, I can tell you that the best digital products solve a problem or a need. Very rarely you will sell something just because it's pretty or aesthetically looking, it has to be deeper than that.
Digital products that people actually want either help people learn something new, or they help people save time. Want the best of both worlds? Create a product that does both of these things.
An extra bonus is if your product contributes to someone making money, for example, teaching someone how to run ads or creating a product to help someone create a lead magnet, etc.
Here are some of my favorite profitable digital product ideas:
Canva templates
Digital planners
Presentation slides
Workbooks (Already done, not templates)
Workbook templates
eBooks or eBook templates
Printable wall art
Notion templates
Swipe file bundles
Budget trackers
Stock photography
Content calendars
Memberships
Mini courses
Writing prompts
ChatGPT (or other AI) prompts
Audio lessons
Do you see yourself creating any of these digital products?
Any of the above for health, wellness, making money online, travel, finance, tech, self-improvement, relationships, pets, and beauty niches are always a good idea since these niches tend to be very profitable.
Of course, there are many more profitable niches, but this is a good place to start.
These products sell because they are practical. As mentioned above, people don't just buy digital products because something looks pretty.
That's where you come in. If you can design something that helps your audience achieve a specific result faster, you have a product people want to buy.
And the good news is you don't need to be a designer to start. Tools like Canva make it easy to create useful digital products, even if you're not a pro. And while I say that people aren't buying digital products because they look pretty, this doesn't mean that they shouldn't look professional. The presentation does matter.
Why Workbook Templates Are Profitable
If you want to sell a digital product that's helpful, helps people save time, and is high-converting, workbook templates are a great choice.
Here's why workbook templates sell well:
They help service providers create lead magnets.
They're perfect for coaches and educators who want to recreate many workbooks with the same branding.
They can be customized and reused.
They help service providers create something that offers real transformation for buyers.
They save people hours of design time.
One of the biggest struggles business owners face is creating lead magnets. In case the concept is new to you, lead magnets are resources business owners create in order to nurture their community. In most cases, it's something you'll create in exchange for an email address.
Everyone knows they need one. But not everyone has the time to create one from scratch, and that's okay. That's where workbook templates come in.
They offer a done-for-you starting point, and you just need to fill in the blanks and edit the colors or other elements to match your branding.
And because they're editable, workbook templates can be used for all kinds of offers like:
Freebie lead magnets
Client onboarding guides
Workshop materials
Course resources
Paid digital products
Checklists
+ So much more
When you sell a workbook template, you're not just selling a design. You're selling a tool that helps someone grow their business faster. That's a big win for both you and your customer.
Why Educational Workbooks or eBooks Are Profitable
If you want to sell a digital product that's impactful, ready-to-use, and designed to teach or inspire your community, finished educational workbooks and eBooks are a smart choice.
The reason I am putting an emphasis on "educational workbook" vs. where we talked about templates above is that here, I want you to see the value of selling a finished product like an eBook in case you've only considered creating and selling templates before reading this blog post.
Here's why finished educational workbooks or eBooks sell well:
They deliver instant value with no editing needed, which is great for sellers who want to create a finished product in their niche and allow resell rights.
They support self-paced learning and reflection. We all learn differently, and eBooks and workbooks can help different learning styles depending on how it's structured.
They help your community easily have access to an evergreen resource, especially if your workbook or eBook is based on foundational knowledge or your unique framework.
They offer an entry point offer for those who may not have the budget to hire you for your high-ticket services, courses, and offers.
People are always looking for clear, step-by-step guidance they can use without needing to customize or build anything themselves.
Selling information will always remain one of the ways to earn while helping others. Even with AI and a lot of information being available for free, people buy from people, so any tools we can give them to nurture that relationship and provide a solution is a win in my books.
That's where ready-made educational workbooks and eBooks come in. They package your knowledge into a resource someone can use right away, whether it's to improve a skill, understand a concept, or move forward on a personal or professional goal.
Finished educational workbooks and eBooks are perfect for:
Mini-courses and passive income bundles
Paid digital products in your shop
Bonus resources in coaching programs
Evergreen email funnels
Intro offers or tripwires
And more!
When you sell a finished workbook or eBook, you're not just sharing information; you're offering someone a shortcut to clarity, confidence, and the potential to see real progress. Yes, being helpful is also profitable.
Tips for Selling a Canva Workbook Template
Creating a workbook template in Canva is one thing. Selling it successfully is another. Before we talk about selling your workbook template, it's important to note that Canva recently changed their template links' rules, and starting June 2, 2025, template links are a premium feature.
So, if you sell Canva templates, you will need a paid Canva subscription.(See screenshot from Canva below and learn more here.
Source: Canva email
The good news is there's a growing demand for Canva templates because so many people are familiar with the platform. That makes it easier to market and sell your product.
Here are some tips to help you stand out and make more sales:
Add more pages to increase the value
Include a mix of layouts and styles
Use clean and readable fonts
Stick to a consistent color palette within the same template
Offer both US Letter and A4 sizes
Include instructions on how to edit your template
Show mockups of the finished product
One simple tip that makes a big difference is this: the more pages, the better. Buyers want to feel like they're getting a full product. A 5-page workbook feels more like a sample.
If you have 80+ pages, on the other hand, the workbook feels like something they can use and even resell or bundle with their own offers.
This is exactly why I created my 2-in-1 eBook and Workbook Template for Canva. It includes multiple layouts, a clean, modern design, and everything someone needs to create a lead magnet or even a paid product. While the template has a specific color scheme, it's 100% customizable.
You can change everything from the fonts, layouts, colors, etc., to 138 pages, which will help you save time and create digital products over and over again.
Save time by using this template to create your first (or next) eBook or workbook. Whether you want to create a lead magnet or a digital product, you'll love this 138-page template.
Get the templateWhether you're helping coaches, consultants, or creatives, giving them a polished Canva workbook template can make your offer stand out. And when your product helps your audience look more professional and feel more confident, they're more likely to refer it to others, too.
In terms of selling your digital products, you'll likely find this blog post helpful, where I talk more about how to sell digital products and selling digital products without social media.
Whether you choose the social media route, paid ads, blogging, or other platforms, you'll want to think about a top-of-funnel strategy where you help potential buyers in their journey by bridging the gap between where they discover you and where they need to be to make a purchase.
6 Things To Look At If Your Product Is Not Selling
When your digital product isn't selling, you will probably think something's wrong with the product itself. But in many cases, the real issue is somewhere else.
If you've created something valuable, helpful, and aligned with your audience, it might be time to look beyond the product and explore other areas that could be affecting your sales.
1. Your landing page isn't doing the heavy lifting
Even a great product can go unnoticed if the landing page doesn't clearly communicate its value. If your message isn't clear or if people can't quickly figure out what they're getting, they'll likely click away.
Check your copy, headlines, and calls to action. Are they easy to understand? Do they focus on benefits rather than just features? Always talk about the transformation. What is life like after purchasing your product?
2. The user experience isn't the best
If your landing page or checkout flow is confusing or slow to load, people won't stick around. Make sure everything feels seamless. Your page should be mobile-friendly, visually clear, and easy to navigate from start to finish. A simple, pleasant experience makes a big difference.
3. The pricing might be off
Pricing is tricky. Too high, and people hesitate. Too low, and they may assume it's not valuable.
Try testing different price points. A slight shift up or down can affect how your product is perceived. Also, make sure the value is obvious; people should immediately understand why it's worth it. Your market research will also help you come up with the pricing.
4. You skipped (or rushed) market research
Sometimes, your digital product is good, but it's not solving the right problem for your audience.
Go back to your ideal customer and ask what they actually want. What are they Googling, struggling with, or actively trying to solve? Your product should speak directly to that. Keyword research is usually just one part of market research; people often skip competitor research, and they don't take time to actually talk to people to learn what they need and what they find useful. The more you know, the better.
5. The product presentation feels unpolished
Are your visuals clean and on-brand? Do you have mockups or images that show off the product well? A polished presentation builds trust, and trust leads to conversions.
No, you don't have to be a designer but the quality still matters. In addition to this, if the content you create to market your product isn't helpful, this could also affect your sales.
6. You're not getting enough traffic (yet)
If your product isn't getting seen, it won't sell, no matter how good it is.
Make sure you have a traffic strategy. That could include content marketing, Pinterest, email marketing, or showing up consistently on social media. More eyes = more chances to get that sale. Some people prefer to market their products organically; some prefer to run ads; either way, you need a strategy to get more eyes on your product.
If your product isn't selling, don't panic. Start by looking at the bigger picture. Often, just one or two tweaks to your page, price, or promotion strategy can turn things around.
Before You Go
Now that you have an idea about what types of digital products sell well and are typically profitable, it's time to get to work and start creating your own.
Here's some homework for you:
Make a list of struggles your community has.
Make a list of digital products you could create to help them solve that problem.
Do some market research about your product idea, and use SEO tools, social media platforms, online forums, and people in your community to validate your product idea.
If you don't want to start from scratch, consider using a template.
Make a list of place you can promote your offer.
Once your product is ready, get feedback.
Make a plan to create top-of-funnel content such as guides, blog posts, videos, or podcasts to promote your offer.
Rinse & repeat.
Don't forget to save this blog to one of your favorite Pinterest boards.