The Importance of Blogging as an Inbound Marketing Strategy
It's the end of the year and the time to reflect on the past 12 months. Blogging has grown tremendously in popularity and is still an important strategy for small businesses to succeed online.
Although video marketing is on the rise, blogging can be a cost-effective way for your business to reach its audience with the latest content.
The following blog post will discuss why blogging is still relevant as an inbound marketing strategy, even though video continues to dominate and increase in popularity.
It's about what they want
The content that the audience wants to read will likely differ from the content the business owner wants to write, so it's important to know the difference between the two and do some research. It would help if you always asked your audience proactively about which types of content they want to read from you.
However, the ultimate goal of a blog should be to create a space where the audience can find the information they need.
Allowing the reader to find the subject they want and the answer they're looking for will help the reader have a better experience.
Blogging is still relevant as an inbound marketing strategy because it caters to your audience who are readers, helps your SEP efforts, and also helps you build authority in your space.
Don't be afraid to ask your audience members if they can get on a quick call with you or join you for a virtual Q&A where you can learn about their needs.
Your blog can be your content anchor
If you have a blog, you already know that you have a lot of information to share. When we start with a blog post, we unknowingly create a content anchor that can be repurposed in many ways.
Video is dominating, and your blog can also be the base of your video strategy. Repurposing can be done in many ways: by breaking up the post into smaller pieces-such as taking the main points and turning them into an e-book or infographic; by using parts of the original article as a lead into a new topic.
You can even combine two articles together about related topics to create a more comprehensive piece.
The best part? You can use your blog posts and any other content pieces you create and turn them into video outlines and scripts.
If you start looking at your blog as your content anchor, you'll start noticing that you'll be working with a replicable system and creates consistency.
Open the door to collaborations
Blog collaborations are the best way to grow your blog's viewership outside your audience. When you contribute to other blogs, you are given the opportunity to share content and amplify your voice on another platform and vice versa.
This is a great way to create backlinks and, yet again, contribute to your SEO efforts.
When you decide to collaborate with another blogger, you'll want to ensure that your businesses complement each other before even reaching out. This is to ensure that both sides can benefit from a new audience reach.
I hope that you enjoyed these simple blogging tips. Blogging should still be at the core of your digital marketing strategy. Right next to referrals, who doesn't love some good inbound leads for their business?