How To do Simple (but effective) Keyword Research on Pinterest.
If you skip Pinterest keyword research for you or your clients, you likely won't get the reach or traffic that you desire on the platform.
There are 4 tools available directly from Pinterest. I am going to cover 2. The most simple and basic ways.
Here's what you need to get started!
You need to know your avatar/ideal client. Knowing who your ideal client is and what solution you provide to their needs/problems ensures that you know what they would likely search for on the platform.
You'll need a Google Sheets, Document, Asana, or a Trello board. Whatever system that you use to take notes.
You'll need Pinterest and, most importantly, the Pinterest search bar and trends.pinterest.com
On your document or in the system of your choice, you'll make 4 columns.
Niche Keywords: These are your industry keywords.
Graphic Keywords: These are keywords that are more specific to what you offer or what your content/products are about. Those keywords will be included in the text overlay on your images (Yes, Pinterest can read and index those.)
Title Keywords: These are keywords that you'll consider adding in your pin titles.
Description Keywords: And these are the keywords you will enter in your pin descriptions.
What you shouldn't do
Use the same keywords in such a way that makes it look spammy. Example: If you sell fitness watches and you enter the keyword "fitness watch" so many times that it jumps at me and I can't focus on the rest of your pin description, it's not good.
Instead, what I'll do is enter "fitness watch" in the Pinterest search bar and make a note of the related searches that show up in the drop-down options. (See attached graphic)
Once you hit enter, you'll see under the search bar a series of related searched terms. Those are keywords that are typically used in combination with what you have searched for.
So for this particular pin, I would use a combination of the following keywords (based on my search), and this is just an example, so it would totally depend on your product along with your target market.
My Pin graphic title would likely say something like:
Top Fitness Watch Tracker for women.
My pin title would like say:
Fitness Watch with Smart Features
My Pin description would likely say:
[Product info + info on some of the features] +
Visit our website to browse and discover the best fitness watches for women.
This way, I am leveraging a combination of more broad keywords and some suggested niche keywords that are more specific.
You can also use the Trends tool also directly available in Pinterest.
Once you access the tool (see screenshot below) you can enter keywords and see various trending search terms and HOW they are trending. This will help you further breakdown your keyword research and help you make a decision.
You can learn my two other keyword research trick in my upcoming ebook. Be the first to know by joining my FB group here.
Now back to our keyword categories
If you are an e-commerce business and you service A LOT of different products, you'll need to do more keyword research than someone like myself, who's a service provider with a few main focuses.
This is where your G-Sheet or any other system will come in handy, and you can separate your keywords in the various categories suggested to easily go back to them later. I redo my keyword research every 4-6 months.
The bonus of these categories is that by keeping your keyword research organized, you can also work in advance on your content, AND it can inspire blog posts that you'd like to create.
Cheers!
Debbie