Pinterest for B2B Apps & Tools
Pinterest can be an incredibly powerful tool for businesses of all sizes, whether selling products or services. Pinterest is a visual search engine, which means that users search for pins using keywords and descriptions. Most searches on Pinterest are non-branded, which is a big advantage for most businesses using the platform.
This makes Pinterest a great place to generate leads as well as educate customers about your business and what you have to offer. There is a big misconception that Pinterest is only best for bloggers and B2C businesses. The reality is that most businesses can leverage the platform, including B2B brands.
In this blog post, we'll cover how to use Pinterest for B2B apps & tools.
Using Pinterest To Promote Your B2B Apps
Do you want to promote your B2B app? Pinterest is a great place to promote them. Pinterest is the best platform for visual and non-branded searches, which makes Pinterest a highly effective app marketing tool. B2B Pinterest users search for solutions to their problems.
If you look at Squarespace, they do an excellent job at educating their audience while keeping a strong focus on search.
They use keywords in their content, they leverage the features available (video and text), and they involve their community by sharing stories from Squarespace users. Note: I am not an affiliate for Squarespace, simply sharing for educational purposes.
Tips to promote your app or tool with Pinterest:
Use Idea Pins to create how-to content.
Use customer reviews as graphics/videos when creating promotional content.
Focus on some of the unique features that you offer.
Focus on keywords vs. your brand name. Remember, most searches on the platform are non-branded.
Use short-form videos for some of your how-to content.
Offer your Pinterest audience an incentive to join your list.
Focus on Top of Funnel content for your organic efforts.
Evergreen content is going to be your content anchor on the platform.
If you are running seasonal promotions, that organic content needs to go out 3-4 months before that relevant season.
If you need help creating a strategy for your B2B efforts on Pinterest, get in touch!