What Pinterest Boards Should I Make?
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It's not too late to get started on Pinterest; in fact, it's never too late, but setting up your account strategically is important, and this includes knowing what Pinterest boards to create. I am often asked, "What Pinterest boards should I make?" by brands and creators who want to get started on the platform.
The simple answer is that it has to be related to your offers and align with your overall content strategy. In this blog post, I am sharing everything related to Pinterest boards, from setting up your Pinterest boards to knowing when to create new ones.
What Is a Pinterest Board?
In short, Pinterest boards are where you store Pinterest pins. These pins can be pins that you have created or curated pins that you loved and saved on that specific board.
Think about a Pinterest board as a home, and in that home, everything is related to a specific topic. Ensuring that everything in your home is related to that specific topic also helps your SEO efforts on Pinterest.
What Pinterest Boards Should I Make?
This is probably my favorite question, as it requires research and a strategic approach. If you are brand new to Pinterest, I would tell you to conduct keyword research on Pinterest even before creating boards.
Doing keyword research will help you identify popular search terms and phrases in your niche, and this is a good indication that you should create boards and content on this topic.
My framework for deciding what Pinterest boards to create.
Step 1: Identify the top-of-funnel content for the brands I work with. What are the low-ticket offers, blogs, videos, or podcasts that my client has to work with? Based on those, I do keyword research to find relevant keywords.
Step 2: While we know what keywords we would use as brands. What are similar common phrases and keywords that their target market would use to discover their content?
Step 3: If this is not a new account, I will optimize their current board titles and descriptions with our keywords. If this is a new account, I will create about eight new Pinterest boards to start and a few more each quarter.
Step 4: Cross reference Pinterest keyword research and website keyword research. While it's different, sometimes it's very similar and can help you suggest new blog content to your clients.
Regarding step 2…
Something I always tell my clients is that while we may use specific industry jargon when it comes to different niches or even products, our target market may be using a completely different keyword.
This is why it's so important to speak to your target market and also do a competitor analysis in your marketing efforts to really understand what your potential customers search for when hoping to find the solution that you offer.
Tools such as Answer the Public, The Pinterest Search Bar, Keysearch.co, and even online forums can be really helpful when doing research.
How to Create a Pinterest Board
The actual steps of setting up your boards are pretty simple.
Step 1: Navigate to your Pinterest profile and click on the "saved" tab.
Step 2: Click on the plus sign + at the right side.
Step 3: Click on board.
Step 4: Choose a board name.
Step 5: Go edit your board and add a description.
Are board covers needed?
I always say that they are not needed; it's a matter of preference. I used to suggest board covers and now, years later none of my clients use them.
Can You Have Multiple Boards On The Same Topic?
Chances are, you will have more than one board related to a specific topic. For example, since I share a lot about Pinterest marketing, I have various boards that cover various aspects of Pinterest marketing.
Example:
Pinterest Marketing for Beginners
Pinterest Keyword research
How to Use Pinterest for Affiliate Marketing
While these are all related to Pinterest, they all cover a sub-topic. Sometimes, you will also find keywords that are similar; both seem to have great search volumes on Pinterest, and in that case, it's worth trying both.
As long as you aim to create a good experience and you don't spam your community on Pinterest, you're golden.
What would spam look like in the context of Pinterest boards?
Let's say you have a blog on the topic of solo travel, and all of your boards were using the exact keyword; it could look spammy. An example of what this could look like would be the following...
Solo travel
Solo travel tips
Solo travel tips and tricks
Solo Travel tricks
Solo Travel 101
Solo Travel tip
Always try to diversify your keywords and make them as relevant as possible to increase your chances of getting discovered. Instead of the above, an example of better keywords could be...
Solo travel tips for women
Solo travel tips for budget travelers
Solo travel tips and tricks
Solo travel for solo female travelers
Solo travel safety tips
To recap, start by doing research and ensuring that your boards are relevant to your products, services, and blogs. Then, create about eight boards to start (less if needed) and add new boards every time you find new relevant keywords that can help you get discovered.
Focus on quality vs quantity, so about three to four boards per quarter. Again, you can do more or less, as each Pinterest strategy is different.
If you need help with your Pinterest marketing efforts, get in touch.
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