The Most Effective Pinterest Tips For Growing Your Website Traffic

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This blog post may contain affiliate links where if a purchase is made, we earn some commission at no extra cost to you. 

When Pinterest was founded, it was widely seen as a digital inspiration book or platform for creating digital vision boards. While many still choose to use Pinterest for personal use, such as creating vision boards, planning purchases, and learning new skills, businesses can reap the benefits of using Pinterest to grow their traffic. 

Pinterest is a discovery engine with over 482 monthly active users. The beauty of Pinterest is they really do care about the experience of the users and the success of brands on the platform. They provide countless tools to help you get started and have success with the platform. 

Pinterest should be a high priority in your digital marketing strategy. If you sell products or services, if you have a blog or a podcast, if you sell courses or coaching services, you should be on Pinterest. In fact, anyone with a business or anyone who educates their audience on various topics should be using Pinterest. 

In order to have success with Pinterest, you'll want to ensure that you follow these simple but effective tips. 

Claim Your Website

Your Pinterest account should be a Pinterest for business account. Verification is easy to do with the help of the Yoast SEO Plugin on your website or a simple code injection with Squarespace or other website hosts. You can find help here regardless of your website host. 

Many third-party platforms provide detailed analytics; however, you should always claim your website to get the best possible experience when it comes to data.  

Optimize Your Pinterest "About Your Profile" Description

Your "about your profile" description should give Pinterest users a clear description of what you do and how you can help. Provide as much detail as possible and include a call to action. You can add up to 500 characters in your about your profile section, giving you plenty of opportunities to include keywords. 

Do Constant Keyword Research

When it comes to getting discovered on Pinterest, having base keywords that you use on a regular basis throughout your content is key. With that being said, trending keywords are always up and coming, and you should do constant keyword research to identify any new opportunities for traffic. 

Pinterest provides many tools to do keyword research, such as: 

  • Pinterest trends

  • Pinterest Keyword Tool (Located in the ads manager) 

  • Pinterest Search Bar

  • Pinterest Predicts 

Another tool that comes highly recommended is Keysearch.co. It's a keyword research tool that's easy to use, and you can do keyword research for multiple platforms. 

Where should you enter keywords on Pinterest? 

  • In your profile (Learn exactly how with our FREE Pinterest profile guide.)

  • Your board names and descriptions. 

  • Text overlay on your graphics

  • Text overlay on your videos

  • Pin titles and descriptions

Keep in mind that organic content on Pinterest can take quite some time to rank up in searches. Using keywords and being consistent on the platform are both key! 

Share Pins From Your Blog

If you have a blog and you do not use Pinterest, you are missing out. If you have a blog and you only share your blog posts on Pinterest once, you are also missing out. 

Do the following for every blog post you create: 

  • Pull the keywords included in your blog post.

  • Create at least five to seven different pin title variations.

  • Create five to seven graphics or videos for these pin titles. 

  • Add the text overlay on your graphics or videos. 

  • Create your pin descriptions (slightly different for each pin as long as it means the same.)

  • Schedule your pins to various relevant boards. 

  • Over time identify which pins perform best over time and use that to guide your graphic creation. 

Use a Scheduler

When it comes to business and marketing, automation is your best friend. There are various ways to schedule your Pinterest content. You can schedule content directly within the Pinterest app. 

You can also use an approved scheduler like Later, Metricool or Tailwind. Scheduling directly within the Pinterest app is a no-brainer since it's free and provided by Pinterest. Sometimes, if you are working with a large team, using a scheduler where all of your content gets scheduled in one place may make more sense. 

Metricool is an amazing scheduling tool that is cost-effective and has a very user-friendly interface. 

Include CTA's in ALL of your Pins

CTAs or call-to-actions are the final touches that will attract new customers to your website and hopefully lead to a sale. Whenever you share a Pin, include a personalized CTA to visit your website/landing page to learn more about your products, blog posts or offers. 

We often forget that even if we get a pin click, we want to increase the chances of Pinterest users saving our pin to one of their boards. We also want them to visit our website or visit our website even if they don't save our pin. This is where adding a CTA in your pin description can increase the chances of you receiving that click. 

Try using personalized call-to-actions such as: 

  • Visit my website to learn more about XYZ.

  • To learn how to accomplish XYZ, visit our website. 

  • To [enter goal], visit our website. 

  • Sign up for XYZ today to experience [enter the result.]

Call-to-actions make a bigger difference than we think, and according to HubSpot, personalized call-to-actions perform 202% better than CTAs. This alone should be pretty convincing to start using CTAs. 

Spend Time Reviewing Pinterest Analytics Often

Social media analytics are your best friend when it comes to figuring out what's working and what's not, and Pinterest is no different. Frequently check your Pinterest analytics to see which Pins and boards are performing the best and incorporate more of the same type of content along with links back to your site. You can leverage analytics to discover what's trending and learn more about your audience. 

 

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