Benefits of Using Video Pins in Your Marketing Strategy
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Video marketing on Pinterest? Yes! I know, I know, it's another place where you're being told you need to create video content. The good news for you is that there are various types of videos you can create for Pinterest that will contribute to an effective strategy.
In this blog post, we'll go over five advantages of including video Pins in your overall marketing strategy and how they may help you reach your target audience and increase your sales.
Increased Engagement and Reach
Video Pins are known for their engagement because Pinterest provides lots of tools and features to create engagement with your community.
Publishing your video pins on your mobile device is always a great idea as you'll have access to more features, such as adding voice-over, audio music, a question sticker, and more. These are all things you can do to help you increase your engagement.
Creating a Sense Of Connection
Video Pins are an excellent way to highlight your brand's individuality and engage with your customers on a more personal level. You may use them to provide behind-the-scenes content, highlight your company culture, and creatively showcase your products.
How can you showcase your brand's personality with video pins?
What are some simple things that make you or your brand unique?
Talk about a simple struggle that your products or services solve. While your brand may solve more complex problems, consumers often relate to simplicity and want convenience. So you can showcase how you, as a brand, offer that convenience.
Share your brand story. Every brand has a unique story to share, and if this is not something you have focused on in the past, your brand story is critical in order to be relatable.
Start there, and the more content you create to showcase your personality, the better you'll be able to craft this type of content first.
Drive Traffic to Your Website
Traffic? Yes, 100%. Pinterest is a visual discovery engine and one of the best platforms to help you drive ongoing evergreen traffic to your website.
What types of video Pins can a brand create to stand out from the competition?
Feature online reviews (both written and video reviews.)
Create how-to guides.
Share the step-by-step of a project.
Educate your audience by breaking down a whitepaper or a blog post.
Product Feature.
Share behind the scenes of a specific process related to your brand.
Online reviews have always been important, and with the ever-increasing shift in purchasing behaviors, it's now more important than ever to share reviews and other content to help potential consumers make their purchasing decisions.
Potential buyers want to know what the results will be, what transformation they will experience, etc.
They Fit The Current Consumer Purchasing Behaviors
Looking ahead, data suggests that video content will continue to play a critical part in how consumers make purchases. In fact, according to Cisco research, video accounts for about 82% of consumer internet traffic. Since video Pins set the perfect stage for brands to shine with their creativity, they are the perfect recipe for success.
This implies that companies that invest in video content will be better positioned to engage with their customers and generate sales.
Video pins are a valuable tool for businesses trying to grow their Pinterest reach, engagement, and revenue. They may help you differentiate yourself from the competition and engage with your audience on a deeper level by generating high-quality, immersive content that promotes your brand and goods.
Businesses that invest time in creating video pins will be better positioned for growth on the platform in the coming years as consumer purchasing behavior continues to move toward video content, as reviews continue to have significant importance, and since video Pins really provide a unique opportunity for brands to create a great experience.
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