Benefits of Using Idea Pins in Your Marketing Strategy
Businesses must adapt and stay ahead of the curve as social media platforms continue to change. Pinterest is one platform that has grown in popularity in recent years, and one of its latest features, Idea Pins, is a game changer for companies trying to expand their reach and engagement.
In this blog post, we'll go over five advantages of including Idea Pins in your overall marketing strategy and how they may help you reach your target audience and increase your sales.
Increased Engagement and Reach
Idea Pins are pretty new around the block. Although they are really popular, and it may seem like they aren't new, they've only been around since 2020. These pins are designed to be more interactive and engaging than traditional pins, and they can help businesses increase their reach and engagement on the platform.
In fact, Idea Pins are known for their engagement because they provide lots of tools and features to create engagement with your community. Publishing your Idea Pins on your mobile device is always a great idea as you'll have access to more features, such as being able to add voice-over, music, add a question sticker and more.
Showcase Your Brand's Personality
Idea Pins are an excellent method to highlight your brand's individuality and engage with your customers on a more personal level. You may use them to provide behind-the-scenes content, highlight your company culture, and creatively showcase your products.
How can you showcase your brand's personality with Idea Pins?
What are some simple things that make you or your brand unique?
Talk about a simple struggle that your products or services solve. While your brand may solve more complex problems, consumers often relate to simplicity and want convenience. So you can showcase how you, as a brand, offer that convenience.
Share your brand story. Every brand has a unique story to share, and if this is not something you have focused on in the past, your brand story is critical in order to be relatable.
Start there, and the more content you create to showcase your personality, the better you'll be able to craft this type of content first.
Drive Traffic to Your Website
Traffic? Yes, 100%. In recent months, Pinterest has been slowly rolling out being able to add links to Idea Pins. It is not here. If you still don't have this feature, don't worry; it'll likely come shortly. It's important to remember that when a feature gets rolled out, it sometimes gets rolled out by region. You can also edit past Idea Pins and add a link.
Some may doubt the effectiveness of updating older pins and if this is you, it's important to know that optimized pins do drive ongoing reach and can also generate ongoing traffic no matter the pin format.
Stand Out from the Competition
With so many brands on social media, it's critical to discover methods to differentiate yourself. Idea Pins are a unique and creative method to exhibit your brand and products, and they may help you stand out from the competition in your industry. You can capture your audience's attention and leave a lasting impression by creating high-quality, engaging Idea Pins.
What types of Idea Pins can a brand create to stand out from the competition?
Feature online reviews (both written and video reviews.)
Create how-to guides.
Share the step-by-step of a project.
Educate your audience by breaking down a whitepaper or a blog post.
Product Feature.
Share behind the scenes of a specific process related to your brand.
Online reviews have always been important, and with the ever-increasing shift in purchasing behaviors, it's now more important than ever to share reviews and other content to help potential consumers make their purchasing decisions.
Potential buyers want to know what the results will be, what transformation they will experience, etc.
They Fit The Current Consumer Purchasing Behaviors
Looking ahead, it is evident that video content will continue to play a cricital part in how consumers make purchases. In fact, according to recent Cisco research, video will account for 82% of the consumer internet traffic by 2023. Since Idea Pins set the perfect stage for both graphics and short-form video content, they are the perfect recipe for success.
This implies that companies who invest in video content, such as Idea Pins, will be better positioned to engage with their customers and generate sales.
Idea Pins are a valuable tool for businesses trying to grow their Pinterest reach, engagement, and revenue. They may help you differentiate yourself from the competition and engage with your audience on a deeper level by generating high-quality, immersive content that promotes your brand and goods.
Businesses who invest in Idea Pins and other video content will be better positioned for growth on the platform in the coming years as consumer purchase behavior continues to move toward video content, as reviews continue to have significant importance and since Idea Pins really provides a unique opportunity for brands to create a great experience.
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