Studies indicate that video marketing will control 80% of Internet traffic by 2020. If you haven't yet invested in video marketing, it's the right time to make a move and start creating your video marketing strategy.
Marketers are cashing in on the video-watching trend to create product demos, how-to's, webinars, and brand introductions that their target audiences can watch on the go. It's also a great way to promote your business, connect with your audience, and show them some behind the scenes. Contrary to what some may say, you do not need to be a significant influencer to have a successful video marketing strategy.
You can also leverage video marketing as the baseline of your content and syndicate your video into various forms of content.
Here are some ways you can leverage video marketing to gain more visibility for your business.
Create memorable titles and descriptions
When someone comes across your blogs, social posts, and videos, you have a few seconds to make a lasting impression. First impressions matter more than ever.
Compose catchy titles that grab the viewer's attention, and add a compelling description that entices them to click on your video.
Using the right image as a thumbnail is also an important factor that persuades viewers to watch the video. Your video thumbnails doesn’t have to be complicated, but they should be attention-grabbing. You should leverage covers/thumbnails on both IGTV and Youtube. IGTV gives you the option to upload a video cover, and in most cases, you should!
Keep your “hook” in the first 10 seconds of your video
Just in case your viewer doesn't watch the whole video, keep your hook in the first 10 seconds or less so that your message gets across even if they move to another video. Your video "hook" is what should entice your viewer to keep watching your video; it is what will be the deciding factor with your viewers as to whether or not they want to keep watching.
Example: If I were to turn this article into a video. In the first 10 seconds of the video, I would say the following "Studies indicate that video marketing will control 80% of Internet traffic by 2020. You'll want to keep watching to learn how to leverage video marketing for your business."
Keep it short and do your best to entice them to keep watching.
Keep your videos short
Research indicates that some videos under two minutes long, perform the best overall. Unless it has to be longer, try to keep your videos short. Viewers want bite-sized information, and remember that a short video doesn't mean poor quality; it means information that is consumable on the go!
One thing to keep in mind is that depending on the platforms that you use; it's possible that your videos that are much longer than 2 minutes will perform exceptionally well.
Add videos to your website pages
Users spend 88% more time on a site that features video than on a site without video content. Therefore, wherever relevant, add videos to your website pages. The landing page is the best place to hook your audience's attention. Add a catchy video that introduces your brand or feature a quirky product demo that engages your viewers. You should also embed your Youtube videos to your blog posts whenever possible.
Share your videos on Pinterest
When I say Pinterest, I want you to remember one thing....SEO. Sharing your videos on Pinterest, whether directly on Pinterest or linking back to your Youtube channel, can help you get more eyes in front of your business.
Share your videos on Pinterest with an optimized description and schedule them on an evergreen basis using a tool like Tailwind. You'll be surprised at the number of views that you can gain from Pinterest alone overtime.
Syndicate your video content
Syndicating your content is another fancy word to say that you should repurpose your video content. When you create a video, don't simply publish your video and move on.
Create your video, convert it into an MP3 file for a podcast episode, transcribe it into a word document to inspire your next blog post, take out 10-15 key sentences and turn them into social media posts.
This is just a small piece of the pie when it comes to content syndication, but it's important to remember that it doesn't end with your video. You can leverage one video and turn that one video into content for the months to come for yourself.
Enjoyed these video marketing tips? Here are some resources that you may like.