How to Grow on Pinterest In 2024
Use Pinterest to get traffic.” If you have a business or a blog, this is something you've likely heard at one point in the last few years. There's a reason many business owners rave about its potential, it's because Pinterest is a gold mine when it comes to building a sustainable strategy to generate more organic traffic. According to Pinterest, 482 Million people use Pinterest every month to plan for their next purchases and find inspiration. The platform continues to be recognized as one that provides a positive experience around the globe, and more brands are discovering its potential for engaging with their audience and reaching various business goals.
Context Matters
It's important to understand the context in which users are using Pinterest. It's not a social network – it's a visual search engine. Users go to Pinterest to search for ideas, get inspired and plan their next purchases.
When you compare that with other platforms like Instagram, where people go for entertainment, you start to understand how users behave differently on each channel. A platform like Instagram requires more nurturing, as with Pinterest, users perform various searches based on what they are looking for.
In other words, on Pinterest, people are looking for solutions, products, services & learning opportunities. They search by keywords and terms relevant to what you are offering; this is where your opportunity comes in.
Show Your Personality
Once Pinterest users perform various searches and end up discovering your content, this is where it's important to show your personality. This is important both for brands and individuals. How you brand your content and how Pinterest users feel when seeing your graphics or videos will influence the “hopeful” next step of whether they click to your link destination or not.
With that being said, showing your brand personality can also help you build an audience.
Post Regularly, Planning Will Be Your Friend
Pinterest is all about quality over quantity, so be sure that the content you share will be optimized. It's also smart to post at regular intervals throughout the day—Pinterest users are active at all hours, and you'll want to ensure that some of your content goes out during the evening hours of your geographical target market.
Plan ahead! Incorporating planning into your routine is one of the best ways to ensure that you stay consistent with your content creation and posting. You may want to start by setting aside some time each month just for planning out posts and gathering relevant images to share in advance.
Use Pinterest tools to help with scheduling your content. Pinterest has a built-in scheduler, which is great, but other great tools such as Tailwindapp.com and Later.com both allow for easily scheduling your content.
If ever you heard that using a scheduler will reduce your Pinterest results, run for the hills, as it's a myth! A myth that could cost your Pinterest success.
Think About The User Experience (UX) On Your Website Or Shop
Get traffic, and the money will flow? No, not so much. That's not how it works. Beyond the traffic, you do have to provide a good user experience on your website. The user experience is your website's navigability, the content's information architecture (or organization), and design elements.
Think about it, if you direct your traffic to a poorly designed website, you likely won't convert your visitor into a buyer. If your website visitors need a magnifying glass to read your website copy, the same applies. These are all details that matter when it comes to making a sale.
Use Timeless Images That Will Last Beyond The Seasonal Trends
Of course, seasonal marketing on the platform is effective, but please keep the following in mind. If you are marketing a seasonal business on Pinterest, you want to plan 4-6 months before the high season to get some traffic. The sooner, the better. If you can start even sooner, you can focus on growing your list so that you can nurture your list to buy your seasonal offers.
Here are some quick tips for using timeless images:
You should use high-quality images. Use your own if you can, or royalty-free images found on Unsplash.
Make sure to use photos that are on-brand (relevant) for you. For example, if you sell travel packages, use photos that display various destinations, etc.
Bright colors can help draw attention, but what's even better is ensuring that your text overlay is readable, thus making it more accessible.
The more recognizable you are on Pinterest, the more likely people are to re-pin your content—and sometimes even share it with their friends!
You Need To Use Videos & Leverage Idea Pins
When a platform rolls out a new feature, they do it for a reason. Whether it be Instagram, TikTok, LinkedIn, Twitter, or Pinterest, platforms are able to observe and analyze trends and in turn improve their platforms to meet the growing demand and changes.
If you want to grow on Pinterest, you need to start using video pins and one of their most recent features...Idea Pins. Think of Idea Pins like Instagram stories that never get archived. They are great for taking your audience on a journey and engaging with your audience.
For regular video pins, if you do not want to be on camera, animate your graphics. For Idea Pins, use a variation of videos and graphics to make things engaging. Here are some fun ideas for your Idea Pins.
How-To Videos
How-to videos are fun, entertaining, and easy to consume. As a business, you can use how-to videos as an opportunity to demonstrate your expertise and showcase your product or brand in an engaging way. It's a win-win situation!
Behind-The-Scenes Videos
Behind-the-scenes videos are a great way for your viewers to see how your products are made or to give them a glimpse into your company culture.
Day In The Life Videos
A day in the life video is a short clip that shows what it's like to be you, to work where you work, or simply the behind-the-scenes of your day-to-day life as a busy entrepreneur. You can use voice-over to narrate your journey. I'm sure you've seen plenty here or on TikTok.
Interview with Industry Leaders / Influencers
Networking is your best friend, there's a reason we always hear, “Your network is your net worth." An interview with one of your industry's leaders or people who represent your target audience is a great way to get a lot of value for the time invested in each video. If the interview is quite long, feature snippets of the interview to send traffic to watch the full interview.
Answer some Q&A's
Any industry and every business owner always receives a lot of questions about their products and services. One question can easily become one short Q&A video.
If some of these videos are longer, and you've already published them on another platform, it's a great opportunity to repurpose something you've already created to increase your reach!
Look Outside Pinterest For Insights
Leverage those networks to grow your Pinterest account if you have a social media presence on other platforms. Likewise, use Pinterest to drive traffic to your other accounts and your website.
Look for insights outside the platform by surveying your audience and asking them what they would love to see on your Pinterest account.
You Can Grow Your Pinterest Presence Organically
How can you grow your Pinterest presence organically? This question is a common one. And it's an important one to consider if you're starting a new business or are hoping to grow your business by leveraging Pinterest. The problem is, growing on Pinterest is different from growing on other social media platforms.
Pinterest is not Facebook, Instagram, Twitter, or TikTok. It's something else altogether. Instead of being a social platform where people share content and connect with others, Pinterest is something more akin to:
A visual search engine (like Google)
A discovery platform (like Netflix)
A planning tool (like a spreadsheet or Asana)
So, while getting a lot of traffic and momentum on the platform can take time, Pinterest is the gift that keeps on giving. Once you start to have that momentum, things really do take off.
You're now equipped with some ideas of what it takes to grow on Pinterest year-over-year. Need help with your Pinterest services? Apply for services below, and you'll get a FREE, no-obligations discovery call.
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