Tips to Get Started as a Pinterest Manager

Are you thinking about a change of careers and are considering becoming a Pinterest Manager? In this blog post, I'll cover some valuable tips to get you started. 

Digital nomads are on the rise, and there are no signs of this slowing down. Many workers discovered working from home during the pandemic and aren't interested in returning to a traditional office environment. Who could blame them? 

Whether you have dreams of becoming a digital nomad or want more flexibility for you and your family, the sky's the limit when it comes to Pinterest management. In this post, we'll cover five quick tips to help you get started. 

Invest in learning

Regardless of our careers, when it comes to knowledge, we all start somewhere. You'll never know it all, and you'll never be done learning. It would help if you embraced that.

Really take the time to dig into Pinterest and learn all of its facets. 

Pinterest Business is going to be your best friend. Pinterest shares its own resources and community to help you learn and have the best possible experience with its platform. This is free to access, and I visit Pinterest Business on a weekly basis. 

You should also spend a lot of time learning about SEO, Pinterest Analytics, how to interpret the website and Google Analytics. The more you know about data, the more success you'll have over time. 

What about graphic design? Some Pinterest managers hire a designer, and others leverage graphic design tools to create the graphics independently.

I, both create and outsource graphic design to my team. If you already manage social media for clients on other platforms,

I would recommend asking your clients if they would let you also create a presence for them on Pinterest. Anything that you do to build your portfolio will help you. 

You can offer a discounted rate while you are getting started. If you are going to help someone for free, be sure that the lines are clear and that you set expectations for a testimonial and case study.

I have personally never offered my services for free. I offered my services at a discounted rate when I first started for a very limited time. 

Have patience

It's no secret that results take time in the world of digital marketing. Pinterest is no different. You'll need patience, understand the analytics, and communicate to your clients that results do take time.

Every business is different. 

After a few short months, I've had clients get great traffic and revenue, and for others, it sometimes takes closer to a year.

So much comes into play, such as how niche your industry is, search volumes, the experience a potential reader or buyer experiences on a website. 

Network & market yourself

Trust me when I say that there is enough business for everyone. I believe that if all of my neighbors would decide to change career paths and do exactly what I do, there would still be enough business for me. 

This is going to sound harsh, but if you say that the market is too saturated, and you don't put yourself out there to get known in your industry, you are doing yourself a disservice. In my world, a saturated market means there is a need and a demand for my service. 

Do you require being on every social media platform? No, but you do need to take time to network and reach out to ideal clients. You need to be of value to others. 

Collaborate

Find a network of social media managers or other Pinterest marketers and build professional relationships with them.

Having biz friends in your corner along your journey will help you. There's something great about business friends keeping you accountable all while having the opportunity to collaborate. 

When it comes to collaborating, a lot of people are afraid of being told, "no." Remember that "no" doesn't always mean “never,” it's usually a “not right now.”

Find what makes you unique

When it comes to offering services as a Pinterest Manager, you don't need to niche down to one specific industry, but I recommend testing the waters until you find what you like and good.

I work with a few industry types where I have found that I can drive both consistent results and really enjoy working with those niches. 

Some Pinterest Managers may choose only to offer paid ads, others a hybrid of both, and some offer organic management only. I offer services for everything when it comes to Pinterest, but I am known for organic conversions and traffic, so I've decided to focus on that area. 

Have questions about starting as a Pinterest Manager? Email me; I'm always happy to help. hello@debbieroy.com

Need help with your Pinterest account? Get in touch today to discuss services.