How to Use The Shuffles App By Pinterest
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Updated June 2023Shuffles (an app by Pinterest) has grown in popularity since being launched last year (in 2022). When the app was first released, it was invite-only, and brands and Pinterest lovers alike were eager to get their hands on invite codes. New changes have since been made to the app, and in February 2023, it was also expanded to nine additional countries.
So, What Is This Popular App by Pinterest, Shuffles?
Shuffles is an app for collective collaging. You can create, cut out, collage and animate photos and elements to inspire something unique.
When you first open the app, you will connect your Pinterest account. Once you go through the prompts, you will be able to start creating Shuffles.
Shuffles App Features
Use the image above to match the following features.
Pinterest Image Search. You can search Pinterest for images to add to your Shuffles.
Camera Access. Add your own images to your Shuffles.
Collective Collage Items. Access collage items used by other Shuffles users. I could be wrong in terms of the name, but that's what the feature does.
Recently Used. Access Your Recently Used Items.
Your Pinterest Account. Access your content to add to your collective collages.
Animated Effects. Add various effects & animate specific elements that you add to your Shuffles.
Draw Tool. Choose between a pencil, pen & a brush.
Text. Add text in various fonts.
Exit. If you are working on creating a Shuffles, you will be prompted to save your design as a draft or discard it.
Undo
Redo
Finish. This will take you to add a description and hashtags to your Shuffles before sharing it. You can also save it to some of your relevant boards on Pinterest.
Now that you know some functions to create a Pinterest Shuffles, you can open the app & get creative.
Amazing new features are also now available on the app. There’s a streamlined way to animate your content and editing is now simplified with layers.
Collaborations Opportunities With Pinterest Shuffles
One of the things that I love the most about the app is that below each Shuffles, there is an Inspiration section; in this section, each element used in the Shuffles links back to the Pinterest creator and link.
I see so many opportunities for brands to collaborate, for creators to come together and create collective collages to drive traffic & awareness for various topics.
Here are a few examples:
I see great opportunities for creators of all niches to partner with brands to add some of their items to various Shuffles.
Travel bloggers can partner with some travel agencies or travel-related products to have them included in various Shuffles.
Marketing agencies can create Shuffles that include their top marketing tool recommendations.
Brands can collage their top holiday products for various seasonal holidays—a great way to create visual shopping list ideas.
Home decor brands can collage various products to feature their various product collections on their website.
This is a great way for any brand or blogger to create visual tips and tricks. Things like visual decor guides and visual recipe lists from nutritionists and bloggers.
Create "shop-the-look" Shuffles for apparel brands and fashion bloggers alike.
The possibilities are endless.
Find Inspiration In the For You, Popular, Hashtags & Recent Tags
If you are just getting started on the app, I encourage you to browse the various tabs and discover what others are creating. The beauty of Shuffles is that it's about you as a creator or brand.
Things to Still Figure Out With Shuffles by Pinterest
Is this something that can benefit brands? Yes, 100% of the added visibility and traffic opportunities will be immense once this rolls out to more users.
There will be some logistics for agencies and marketers to tackle in terms of leveraging this for clients, but just like any new app, it's nothing we haven't dealt with before.
Do you need help with your content marketing efforts? Send a quick email here. I look forward to helping you.