How to Use Pinterest for Social Media Managers
In this article:
Your customers are on Pinterest. With 578 Monthly active users (and always growing), utilize this incredible platform that’s often misunderstood to increase visibility for your business. Pinterest is incredible for driving blog traffic, growing your email list, increasing traffic to your products and offers, building authority, and much more.
If you’re a social media manager only focusing on Instagram, TikTok, or LinkedIn, you’re missing a major opportunity. Pinterest is a visual search engine that can help you drive traffic on an evergreen basis. It’s not uncommon for Pinterest pins to drive traffic for years after they are published.
In this guide, you'll learn how to use Pinterest as a top-of-funnel (TOFU) strategy to grow your visibility, share your expertise, and position yourself as the go-to expert in your niche.
Burned Out From Always Having to Prove Your Value?
If you’ve ever felt like you’re stuck in a cycle of justifying your rates, your strategy, or even your job, you’re not alone.
Many social media managers spend so much time delivering for clients that they forget to build their own authority online. And when you’re not consistently showing your process, results, and value, it’s easy for potential clients to overlook what you really bring to the table.
Pinterest helps change that. By turning your blog posts and case studies into evergreen content, you’re building a portfolio that speaks for you. Instead of chasing trends and trying to balance posting on your own social media accounts and taking care of your amazing clients, Pinterest allows you to build long-term, sustainable visibility.
You go from being someone who’s “overwhelmed with posting” to someone who runs a strategic, high-converting evergreen content system that fuels your funnel.
Why Pinterest Belongs in a Social Media Manager’s Toolkit
Pinterest is even misunderstood by many highly experienced marketers, and it’s not their fault; it’s easy to get confused with all the misinformation that exists.
Let’s put it this way, now more than ever, even social media platforms are adopting a “search” model, so think social search and search engines. Pinterest is a visual discovery engine (a search engine). If you learn to master Pinterest and understand how to drive ongoing traffic for your business, you’ll also get better at navigating social media.
When you go deep into the Pinterest world, everything you do starts to revolve around keywords. The best way to sell on Pinterest is by understanding what your potential buyers are searching for.
You’re always asking questions like:
What is my ideal buyer searching for?
What is my ideal reader looking to accomplish?
What solution is my customer looking for?
What does my community want to learn?
Naturally, when you adopt this way of thinking, you become better and better at doing keyword research, and your content gets to serve more people and live longer.
Pinterest Pins generally take a while to start coming up in searches, and once they do, they can help you drive traffic for months and years.
Here’s why social media managers should care:
Pinterest users are actively searching for inspiration and solutions
Your blogs and case studies can show up in searches on an evergreen basis
You can showcase your expertise in a searchable, long-term format
Pinterest video is on the rise and underused
You don’t need a blog; you can send traffic to other top-of-funnel content
For example, if you work a lot with hair salons and wrote a blog on “How to Create a Social Media Calendar for Hair Salons,” you could create multiple pins for it, each tailored to different search intents. One might focus on saving time, another on driving growth, another on planning consistency. All lead back to the same blog to drive traffic over and over again.
Here are 3 more Pinterest pin titles you could create in this scenario:
How to Save Time When Creating Content for Your Hair Salon
5 ways to Get New Clients for Your Hair Salon
Easy Ways to Stay Consistent With Your Hair Salon Marketing
All of these titles would help solve a specific need for your ideal clients while at the same time help you reach a bigger audience on Pinterest.
Save time by using this template to create your first (or next) eBook or workbook. Whether you want to create a lead magnet or a digital product, you'll love this 138-page template.
Get the templateYour Pinterest Profile Needs to Support Your Funnel
One of the biggest missed opportunities on Pinterest is a profile that’s not optimized. An optimized profile on Pinterest means the same for most in terms of the technical aspects of it, but depending on your niche, who you are, and who your ideal clients are, it’s going to look a little different.
If you want to sell on Pinterest, people need to know what you offer and what’s in it for them. In other words, what’s the solution you offer?
I have been working as a Pinterest strategist and manager for the last 8 years, and before this, I used Pinterest to drive traffic to my Etsy shop. Making sure that your Pinterest profile supports your end goals and your top-of-funnel strategy is really important.
Ask yourself these questions:
Are my keywords included in my board names and descriptions?
Is my profile name (not username) searchable?
Does my profile banner reflect who I am and what I offer?
Am I creating boards that support my top-of-funnel strategy?
One of the best investments you’ll make in your Pinterest journey is to get my eyes on your Pinterest profile and order a video audit. Imagine receiving tailored recommendations that you could start implementing right away, and then you’d start getting more eyes (traffic) on your offers. Feeling overwhelmed about Pinterest?
That’s a thing of the past after I audit your Pinterest account; you’ll finally know what you need to do to have the success you deserve.
You get to have success with Pinterest without the high-ticket price. This is exactly why I created my audit offer. The perfect starting point that can help you see real, tangible results. Order your Pinterest profile audit here.
Use Pinterest to Drive Traffic to Blog Posts and Case Studies
Pinterest is one of the best platforms to help you drive ongoing traffic to your blog content, case studies, and lead magnets. No blog? No problem, keep reading because I’ll share how to approach evergreen content without a blog.
It is not complicated to turn Pinterest into an evergreen traffic machine for your business, but you have to stick with it and be in it for the long run.
Let’s say you write a blog post on “7 Types of Content You Want to Create for Your Photography Business.”
Here’s how to do this:
Create 3–5 different pins with different headlines and visuals for the same post
Use keyword-rich titles and descriptions so they’re searchable
Add a clear CTA (call-to-action) like “Learn These Content Tips” or “Steal These Time-Saving Tips”
Use tools like Canva to batch-design your pins
Link each pin directly to the blog post, case study, long-form video, or podcast episode
Look at your data & repeat that’s working well
You should also try video pins. For example, show a behind-the-scenes video of how you plan your week or prep client content. If your blog posts share 7 tips, talk about 3 or 4 in the video and then point them to the full post for details.
You can save time when creating your Pinterest pin titles and also your Pinterest pin descriptions by using AI.
Here’s a ChatGPT prompt you can use and slightly modify as needed:
Here is a Pinterest pin title I created: [enter pin title] I want you to create five more variations of the pin title while ensuring that the meaning remains the same and that at least one of the following keywords [enter keywords] is included in each title. The title must be no longer than 100 characters.
You can find more prompts and learn how I organize my content in Notion in this blog post.
If you don’t have a blog, you can use Pinterest to drive traffic to your long-form videos on YouTube, to your lead magnets, and even to your podcasts. You can even use Pinterest to send traffic to your publications on other platforms such as Medium or Substack. Do I always prefer that we send traffic where we were able to install the Pinterest tag?
Yes, because data is critical to allow us to know what’s working and what isn’t, but you can still work around it, you may just need to collect data from different places.
Use Pinterest as the Top of Your Funnel Strategy
Pinterest works best when it’s at the very top of your funnel, bringing in fresh eyes that have never heard of you before. Pinterest does work for various stages of the funnel, but top-of-funnel content is 100% what you should focus on at the beginning.
At this stage, you want to focus on:
Search-optimized blog posts that answer your audience’s questions
Case studies that build trust and show results
Lead magnets that convert curious visitors into email subscribers
Podcasts and YouTube videos for those who don’t have websites
That makes it the perfect place to get discovered by business owners or teams looking for a social media manager or marketing expert. There is a huge opportunity for service providers in so many niches on Pinterest.
Think about what your dream clients are searching for on Pinterest? That’s top-of-funnel strategy done right. I want you to focus on evergreen content so that when you come up in Pinterest searches years down the road, your content is still relevant.
This means I tend to stay away from sharing content related to time-sensitive events because we don’t know how long it will take our pins to get indexed and come up in searches.
Best Practices for Social Media Managers on Pinterest
Pinterest is a slow burn, but once you get the hang of it, it’s easy to maintain, especially for someone who already works in content.
Here are a few tips to keep in mind:
Pin consistently (use the native scheduler or a tool like Tailwind)
Track performance with Pinterest Analytics to see what drives traffic
Test different visuals and titles for the same blogs and offers
Share direct links to your offers, but focus on top-of-funnel content first
Repurpose Reels or TikTok videos into video pins (just make sure you optimize them for Pinterest)
Pinterest rewards consistency, but by no means does this mean you need to burn out. Start by planning week-by-week and then move on to planning a month in advance. If you want to create 3 to 4 Pinterest pins per day, you can easily plan this once per week and schedule your content in advance.
As a Social Media Manager, I know you have more content to work with than you realize. Remember that your lead magnets, blog posts, Medium articles, Substacks, products, services, podcast episodes, YouTube videos, and so much more can be promoted on Pinterest.
Each of these items can become multiple pins when you create new variations of your Pinterest pin titles.
Showcase Your Own Client Results & Transformation
As a social media manager, your biggest flex is the results and the transformations you’ve helped clients achieve. Use Pinterest to showcase those wins on a regular basis. Think about creating a landing page where you collect an email in exchange for having access to a detailed case study.
This is a great way to get potential clients in the door and nurture them once they are on your email list.
This approach helps potential clients trust you without needing to hop on a call right away. It shows that you know what you’re doing and that you get real results.
What Life Looks Like After Using Pinterest as a Social Media Manager
Once you’ve integrated Pinterest into your strategy, things start to shift in a good way. Before they do, you’ll likely find yourself questioning if Pinterest is working for you.
This is normal and not the time to quit. Remember, Pinterest is a visual discovery engine (a search engine), and it takes time to start coming up in searches.
What is life like after you start seeing Pinterest results?
You no longer have to constantly chase new clients or rely on word of mouth to stay booked. Instead, you’re getting inbound inquiries from people who found your blog post, downloaded your free checklist, or binge-read your client case studies after discovering you through a pin.
Pinterest builds long-term visibility for your business. That one blog post you wrote months or years ago? It’s still driving traffic. That pin showcasing a client win? It’s still getting saves and clicks.
Your funnel starts working for you in the background, bringing in aligned leads without needing to constantly show up in real time.
Instead of always feeling overwhelmed with content, you can breathe a little easier knowing that your best work is doing the work for you in the back end. Pinterest finally becomes your quiet, consistent sales machine.
Pinterest is sending traffic to your site, growing your email list, and filling your calendar with dream clients who already trust your expertise.
And the best part? The results are compound. The more high-quality, keyword-rich content you share, the more doors you open. That’s the power of Pinterest done right. Pinterest rewards consistency, and you now know how it feels to have a system that works for you.
Your Next Steps
If you’ve found me on Pinterest or through my content elsewhere, you already know I’m a big believer in what this platform can do for your business. But here’s the truth: it’s not just about being on Pinterest. It’s about turning it into a traffic and lead-generating system that works for you around the clock.
Right now, you might be…
Wondering why your pins aren’t getting seen
Unsure how to make your profile look professional and trustworthy
Struggling to come up with content ideas that actually attract your audience
Too busy running your business to even think about pinning consistently
That’s where I come in. I create resources and services that meet you exactly where you are in your Pinterest journey, so you can stop spinning your wheels and start seeing consistent results.
Here’s how we can get you moving forward.
If you’re brand new to Pinterest
You don’t have to figure it out alone. Start by reading these beginner-friendly blogs [insert links here] and then let me make sure your profile is fully optimized. My Pinterest profile audit will give you the foundation you need so every pin you post is set up for success.
If you’ve been using Pinterest but aren’t getting traction
Chances are, you’re not showing up in front of the right audience. I’ll do your Pinterest keyword research for you, hand you the best keywords for your niche, and give you high-impact content ideas that will actually get clicks and saves.
If Pinterest is already bringing in results, but you’re out of time
Let me take it off your plate. With my Pinterest management services, you can keep growing without lifting a finger while your account stays active, strategic, and driving traffic to your offers.
Let’s get your Pinterest working harder for you, so you can spend less time guessing and more time seeing the results you deserve.
Frequently Asked Questions About Using Pinterest as a Social Media Manager
1. Why should social media managers use Pinterest?
As a busy social media manager, Pinterest is an invaluable tool for driving traffic to your top-of-funnel content and generating consistent leads.
2. What makes Pinterest different from other platforms?
Pinterest is a visual discovery engine, and when you use the right keywords, your content has the opportunity to come up in searches on a long-term basis and even on an evergreen basis.
3. Do I need a blog to succeed on Pinterest?
No. Having blog content is certainly an advantage, but you can also send traffic to YouTube videos, podcasts, lead magnets, Medium or Substack articles, and other long-form content that positions you as an expert.
4. What kind of content should I share on Pinterest as a social media manager?
You want to mix things up and share content that can help potential clients at various stages of their journey.
This means:
Case studies that share client transformations
Blog posts that answer specific questions
Free guides or lead magnets
Educational YouTube videos or podcasts
Service sales ages with clear value propositions
Content from collaborations
5. How long does it take to see results from Pinterest?
Pinterest is a long-term game. Pins often take weeks or months to index and start showing up in searches. With consistency, many pins continue to drive traffic for years. Pinterest is always changing and evolving to make your experience better.
I have observed in recent years that content can start to show up in searches faster than it used to if you have a good strategy in place. It’s important to remember that once you do start getting traffic with Pinterest, the experience you provide outside of Pinterest matters.
6. How many pins should I post per day?
Quality matters more than quantity, but a good starting point is 2 to 4 fresh pins per day. Use scheduling tools like Tailwind, Metricool, or Pinterest’s native scheduler to stay consistent without burning out. Plan your content a month in advance or weekly if that works better for you; the key is to find what works for you.
Ultimately, there is no magic number of pins for some of my clients; we publish 1 to 2 pins per day, and it’s more than enough, while for other clients, we publish 5 to 7 pins per day.
7. Can Pinterest really help me get new clients?
Yes. By sharing keyword-rich content and sending traffic to case studies, blogs, and other content, you can attract potential clients who are actively searching for what you offer. Many social media managers see inbound leads directly from Pinterest traffic.
8. What’s the best first step to take with Pinterest?
Optimize your profile with keywords, clear board names, and a professional banner. Once your foundation is set, focus on creating evergreen pins that lead back to your blog, services, or lead magnets.