Pinterest Keywords for Graphic Designers & How to Use Them Strategically

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Are you a graphic designer leaving money on the table by not using Pinterest to market your business? Let's change that.

If you're a graphic designer trying to get more eyes on your work, sell more digital products, or book more clients, you should consider Pinterest as the underused goldmine that's waiting to help you.

Pinterest is a visual discovery engine (search engine), and you need to know what your potential buyers and clients are searching for.

Once in a while, I like to curate lists of highly effective Pinterest keywords and share them on my blog. Below is a curated list of Pinterest keywords for graphic designers.

Under each section, you'll find ideas on when to use the keywords, what kind of content to create, and how to find untapped market gaps to help you come up with more top-of-funnel content ideas.

Want better Pinterest results (not just views) but not sure how to get there? My Pinterest Strategy Intensive gives you a clear, doable plan you can start using right away. Learn more here.

Graphic Design Keywords with High Search Volume

These keywords were found using the keyword tool in the Pinterest ads dashboard. Use them to name your boards, sprinkle into your pin descriptions, and write blog posts that drive traffic to your shop or portfolio.

These keywords include the search volume next to them i.e. 500k-1m, obviously do not include this in your copy when you share Pins on Pinterest.

Use these if you:

• Sell Canva templates, logos, or mockups

• Create blog content or YouTube tutorials

• Create any form of educational or done-for-you templates

Keywords:

• graphic design ideas 1m-2m

• graphic design inspiration 1m-2m

• graphic design branding 1m-2m

• graphic design posters 500k-1m

• graphic design art 500k-1m

• graphic design logo 500k-1m

• graphic design templates 500k-1m

• graphic design typography 500k-1m

• graphic design trends 500k-1m

• graphic design t-shirts 500k-1m

• graphic design t-shirt 500k-1m

Market gap tip

The keyword "graphic design t-shirts" doesn't bring up as many educational results as some of these other keywords when searched on Pinterest. If you don't currently offer t-shirt mockups or editable designs, this could be an opportunity.

You could consider creating some designs with commercial rights for apparel sellers or t-shirt shops. A lot of people sell print-on-demand products such as t-shirts and are always looking for designs with commercial rights.

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Medium Volume Keywords for Specific Offers

These keywords are more niche, and that's a good thing. They show us that there are more intentional searches from users looking for something a bit more specific.

Use these if you:

• Offer niche digital products

• Want to create really targeted blog posts or tutorials

• Want to create content that positions you as an expert for any of these products.

Keywords:

• graphic design poster 100k-500k

• graphic design logos 100k-500k

• graphic designer logo 100k-500k

• graphic design prints 100k-500k

• graphic design print 100k-500k

• graphic design layout 100k-500k

• graphic design background 100k-500k

• graphic design illustration 100k-500k

• graphic designer illustrator 100k-500k

• graphic design website 100k-500k

• graphic design portfolio 100k-500k

• graphic design tips 100k-500k

• graphic design template 100k-500k

• graphic designer inspiration 100k-500k

• graphic design packaging 100k-500k

• graphic designer template 100k-500k

• graphic design drawing 100k-500k

• graphic designer trends 100k-500k

• graphic designer website 100k-500k

Top-of-funnel content tip

Create a blog titled "15 Graphic Design Portfolio Ideas That Get You Noticed" to attract clicks from the keywords "graphic design portfolio" and "graphic designer inspiration" keywords.

This is where selling these types of digital products would come in handy as you can link your various products in the blog post. If you do not have a blog, another idea would be to create a how-to YouTube tutorial where you show your potential buyers how to use one of your templates.

Yes, Pinterest is a great tool to send traffic to YouTube as well, and your helpful YouTube video will help your community in their journey to being ready to buy from you or work with you.

Low Volume but High Intent Keywords

Less traffic? Could be. But these keywords often attract buyers or followers who know exactly what they want. When I create Pinterest strategies for my clients, I use a mix of keywords with different search volumes; it's more about the fit vs the number of searches. I also use very specific search phrases we find on Pinterest and as many long-tail keywords as possible.

Use these if you:

• Sell custom illustrations, art prints, or wedding invitations

• Want to position yourself as an education or thought leader for these topics

• Are testing new products or services

Keywords:

• graphic designer websites 10k-100k

• graphic designer tees 10k-100k

• graphic design assets 10k-100k

• graphic designer jobs 10k-100k

• graphics design tips 10k-100k

• graphic designers tips 10k-100k

• graphic design tip 10k-100k

• graphic designer tips 10k-100k

• graphic design 10k-100k

• design 10k-100k

• graphic design poster 1k-10k

• typography design 1k-10k

• infographic 1k-10k

• graphic design fun 1k-10k

• graphic design images 1k-10k

• editorial design 1k-10k

• products design 1k-10k

• graphic 1k-10k

• illustration design 1k-10k

Market gap tip

The keyword "editorial design" shows there's interest, but it's underutilized based on the results I see come up in my Pinterest search. Consider offering editorial templates or breakdowns of your magazine work. As more and more people look at selling templates or even creating their own digital magazine, I can see this keyword picking up momentum.

This is great for graphic designers who focus on digital magazines or even those who used to work in editorial and are currently starting their graphic design business.

Want better Pinterest results (not just views) but not sure how to get there? My Pinterest Strategy Intensive gives you a clear, doable plan you can start using right away. Learn more here.

Photoshop-Related Keywords

These keywords are perfect for anyone who sells presets, tutorials, or design tools. If you also have a YouTube channel where you share a lot of Photoshop tips and use YouTube as your funnel to sell courses or even services, using these keywords on your pins can help drive traffic to your YouTube channel.

Keywords:

• photoshop edits 10k-100k

• photoshop lightroom 10k-100k

• photoshop tip 10k-100k

• photoshop presets 10k-100k

• photoshop preset 10k-100k

• photoshop actions 1k-10k

• photoshop training 1k-10k

Pinterest content tip

Create a 15-second pin titled "My Go-To Photoshop Actions That Save Me Hours." Use that video pin to send traffic to your YouTube channel where you have long-form education content. That's just an example; do something similar with any of these keywords.

Tutorial and Learning Keywords

These keywords are pretty specific in showing that there is an intent to learn something new. They are perfect for educational content, freebies, or any content funneling into a course. YouTube creators or bloggers who create a lot of educational content will love these.

Keywords:

• graphic design trends 2025

• graphic design tutorials learning

• graphic design tutorials learning videos

• graphic design tutorials learning how to make

• graphic design tutorial learning procreate

• graphic design tutorials learning Photoshop

Freebie idea for these keywords

Consider creating a free mini-course where you give an overview of graphic design trends 2025. For each of the trends you discuss, be helpful and show your students how to create an example. Use this as a top-of-funnel to one of your courses or even template products related to these trends.

Branding and Portfolio Development Keywords

These Pinterest keywords for graphic designers are ideal for designers who work with brand kits, presentation templates, or portfolio coaching. Any designers who can help small business owners create complete brand kits with logos as a service are for you.

Keywords:

• brand guidelines presentation

• brand guidelines logo

• brand guidelines design layout

• graphic designer portfolio

• graphic design portfolio ideas creativity mood boards

• photoshop design ideas graphic designers portfolio

• graphic design portfolio project ideas

• portfolio website design ideas student projects

Top-of-funnel blog post idea

Create a blog post titled "What to Include in a Graphic Design Portfolio in 2025" and include keywords and links to your templates and done-for-you services. Each year, remember to update your blog post and change the date.

You can also make it more evergreen by using the title "What to Include in a Graphic Design Portfolio This Year." That way, no matter when someone sees your Pinterest pin and visits your blog, it will be relevant to them.

Wedding & Invitation Design Keywords

If you work in the event space as a wedding planner, or maybe you have an Etsy shop that focuses on wedding invitations and other done-for-you templates, these keywords are for you.

Keywords:

• invite design wedding 10k-100k

• invitation design wedding 10k-100k

• wedding invitations 10k-100k

• invitations card design 1k-10k

You can add to this list by entering each keyword in the Pinterest search bar and seeing what else Pinterest suggests.

Business Card Keywords

If you offer branding packages, these keywords will be great. These are also great for graphic designers working on brand guidelines and creating brand kits for their clients.

Keywords:

• business card design 100k-500k

• business card design ideas 10k-100k

• business card design online 10k-100k

• business card designs 10k-100k

• business cards designer 10k-100k

• business cards design 10k-100k

• business card designer 10k-100k

Want to identify your Pinterest blind spot? My FREE Pinterest Quiz will tell you what may be missing from your pin designs Take the FREE quiz.

Packaging Design Keywords

These Pinterest keywords are great for designers in the product-based or CPG space. If you offer services to CPG (consumer packaged goods), you can create top-of-funnel content and use these keywords on your Pinterest pins.

This will help you get traffic to your various landing pages, blog posts, and any relevant top-of-funnel content.

Keywords:

• packaging design inspiration 500k-1m

• packaging design ideas 100k-500k

• packages design inspiration 100k-500k

• package design inspiration 100k-500k

• package design idea 100k-500k

• package design ideas 100k-500k

• packaging design creative 10k-100k

• package design creative 10k-100k

• magazine cover 1k-10k

Social Media Content Design Keywords

Perfect for selling editable templates, carousels, and content kits. There are quite a few very specific searches here that you can use to inspire blog content that links to your offers. You can also enter any of these keywords in the Pinterest search bar.

This will help you see what else Pinterest suggests, and it will help you get even more specific in your searches.

Keywords:

• social media design 100k-500k

• social media designs 100k-500k

• social media designing 10k-100k

• social media designers 10k-100k

• social media designer 10k-100k

• banner design 1k-10k

• social media post design templates

• social media post design ideas

• social media post design ideas 2025

• web development social media post design

• tech product social media post design

• social media post design ideas creative

• creative social media carousel post ideas

• food creative social media post design ideas

• creative social media post design ideas dental

• creative social media post fashion design ideas

• Instagram post design creative

• Instagram post design minimalist

• Instagram post design ideas text

• brand introduction Instagram post design

• company introduction Instagram post design

How to Use This Keyword List to Identify Market Gaps

If you want to get ahead, don't just look at the keywords with the highest volume. Instead:

• Look for low-to-mid volume keywords with less competition (like "editorial design" or "package design creative").

• Pair specific keywords with trending design styles in your niche.

• Use keywords to inspire freebies, lead magnets, or carousel pins that show off your skill set and attract engaged users.

• When you enter the keywords in the Pinterest search bar, see what comes up. Do you find that there is a lack of content, a lack of specific content, or maybe you don't see any blog content that would help potential buyers in their journey? That's a great way to identify a market gap.

Want Better Pinterest Results as a Graphic Designer?

If you're feeling unsure about how to actually implement all of this, my Pinterest Strategy Intensive is designed for creatives like you. It's a done-for-you service that includes keyword research, content planning, and Pinterest SEO, so you can focus on designing while I handle the strategy.

Want better Pinterest results (not just views) but not sure how to get there? My Pinterest Strategy Intensive gives you a clear, doable plan you can start using right away. Learn more here.