Pinterest Keywords List For The Travel Niche
In this article:
Are you a travel content creator, and you feel like you're not reaching a big enough audience? Let's change that.
If you create travel content such as blog posts and YouTube videos, or maybe even podcast content, Pinterest is an amazing platform to consider. As I've said before, Pinterest gives you the tools you need to succeed, including tools to help you do keyword research.
I wanted to save you some time buy sharing this Pinterest keyword list for travel. Whether you're a travel blogger, photographer, coach, or content creator in the travel niche, this blog post will help you.
Under some of the sections, you'll find ideas on when to use the keywords, what kind of content to create, and how to find some market gaps to help you create more top-of-funnel content to attract those who need your content the most.
Travel Tips and General Search Terms
These Pinterest keywords are high-volume; they are also evergreen and ideal for Pinterest boards, blog posts, and to inspire some of your lead magnets.
Use these if you:
Are working on more top-of-funnel content to sell a paid offer such as an e-Book, checklists of other paid offers.
Keywords:
travel tips and tricks
travel tips travel guide
travel tips travel packing
travel tips on the go
travel tips and inspiration
travel tips ideas travel
travel tips packing
travel tips travel hacks
travel tips hacks
travel tips italy
travels tips and tricks
travel tip and tricks
travelling tips and trick
travel tips and trick
traveling tips and tricks
travel tips road trip
travel tips international
traveling tips international
Content tips
Use these keywords in video pins with multiple tips
Try "Useful Travel Tips and Tricks for First-Time Travelers" or "[Destination] Ultimate Travel Guide with Real Tips" as pin titles
Repurpose blog posts and create "on-the-go" tip lists as either graphic or video pins.
Market gap tip
Many travel creators stick to general tips, but you can niche down by destination, type of traveler (solo, budget, luxury), or style (digital nomads, weekenders, family travelers, etc).
Try combining "travel tips international" with specific countries; it's more niche but will help you reach exactly who needs to read your content.
Family Travel Keywords
These are a little bit less competitive and perfect for family travel creators, mom bloggers, and lifestyle creators.
Keywords:
family travel essentials
family travel hacks
family travel ideas
family travel destinations
family travel inspiration
family traveling ideas
family travel destinations
family travel spots
family travel trips
Content tips
Use photo pins showing family-friendly experiences
Create boards like "Family Travel Ideas + Packing Lists"
Use phrases like "Stress-Free Family Travel Essentials" in your pin copy
Focus on pain points: keeping kids busy, packing light, or finding kid-friendly destinations
Market gap tip
"Family travel inspiration" and "family travel destinations" are a bit underused; there is content that comes up, but it's an opportunity to focus on international travel for these keywords.
Country-Specific Travel Keywords
These keywords give you room to create multiple blog topic clusters or even video content if you already have covered some of these destinations.
Keywords:
Italy travel tips
Italy travel guide
Italy travel destinations
Italy travel Rome
Mexico travel guide
Mexico
Mexico travel guides
Mexico food
Mexico aesthetic
France travel guide
France travel Paris
France travel tips
France travel clothes
Australia travel guide
Australia travel tips
Australian travel tips
Asia travel tips
Japan
Asia travel destinations
Thailand
Asia travel destination
Asian travel destinations
India packing list
India travelling
India traveling
India travels
Africa travel tips
African travel tips
Africa travel beautiful places
Pinterest content tip
Create regional boards like "Traveling to Italy" or "France Travel Tips + Outfits"
Use "underrated" or "stunning" in pin titles to create that emotional reaction from your readers.
Don't forget to enter each keyword in the Pinterest search bar to see what else comes up. Pinterest will show you additional keywords that people are searching for.
Europe Travel Outfit Keywords
These are really useful for fashion-forward creators and seasonal travel content. Remember that since Pinterest is a visual discovery engine, it takes time for content to rank up in searches; the sooner you plan this content, the better.
Keywords:
Europe travel outfits
Europe travel places
Europe travel outfits summer
Europe travel outfits spring
Tips for use
Create boards like "What to Wear in Europe This Summer"
Use aesthetic overlays with text like "Europe Travel Outfits: Summer Edition"
Market gap tip
"Europe travel outfits spring" is a perfect low-competition seasonal keyword to build early before spring.
Even if it's seasonal, since Pinterest users are planners, if you have blog content on this topic, you have an opportunity to significantly increase your traffic from Pinterest.
More Destination-Specific Terms
Browse this list to see if you are creating any content on these destinations, and don't forget to sprinkle some of the shorter keywords in your Pinterest pin titles and descriptions.
Keywords:
Portugal travel guide
Brazil travel
Rio de Janeiro
Recife
Salvador Bahia
Brazilian carnival
Brazil carnivals
Brazilian travel
Mexico vacation outfits
Mexico City travel
Merida
Puerto Vallarta Mexico
Oaxaca Mexico
San Miguel de Allende
Cabo outfits vacation style
Cabo San Lucas outfits
Guanajuato
Acapulco
travel guide Korea
Argentina travel itinerary
Argentina travel itinerary map
Patagonia Argentina trip
Cordoba Argentina trip
Tips for use
Pin destination outfits, food guides, and itineraries
These can also be board titles, especially for cities like Oaxaca or Merida
Create side-by-side comparisons like "Oaxaca vs San Miguel de Allende."
Marke gap tip
"Recife," "Brazilian carnival," and "Guanajuato" are not heavily saturated but have strong search potential. There are also quite a bit of sub-topics for each keyword.
If you're a blogger that covers these regions, I would encourage entering those keywords in the Pinterest search bar and including them in your upcoming content.
Spain, UK, and South Africa Keywords
Keywords:
Spain travel honeymoon
Spain
Barcelona
Portugal
Spain vs France
South Africa travel
South Africa destinations
South Africa travel guide
South Africa tourist
South Africa travel tips
South Africa vacation
Content tips
Use in itinerary-based pins (e.g., "South Africa Travel Guide: 10-Day Safari and City Mix")
Great for honeymoon boards and couple travel content
Try content like "Spain vs France: Which One Would You Prefer for Your Dream Trip?"
Market gap tip
"Spain travel honeymoon" and "South Africa vacation" are ideal for pins with emotional appeal.
Packing and Essentials Keywords
I shared a few packing keywords in the first list but here are more for those who focus on travel planning content.
Keywords:
packing tips for vacation
packing tips for travel
packing tips moving
packing tips for travel hacks
pack tips for travel hacks
pack tips travel
packing tips travel
packing tips for vacation travel hacks
packing tips for traveling
packing tip for travel
pack tips for travel
travel essential
road trip
road trip essential
vacation pack list
backpack essential
pack list for vacation
flight outfits
flight outfit airport style
flight essentials
luggage packing
luggage essentials
carrying bags
carry on essentials
carry on bag essentials
carry on packing list
Top-of-funnel content ideas
Create either a free guide or a blog post sharing a comprehensive guide/packing list related to some of these keywords. Use this top-of-funnel content to nurture potential buyers to your paid offer.
Market gap tip
When entering the keyword "flight outfit airport style" in the Pinterest search bar, one of the suggested keywords is "flight outfit airport style men." There are a lot of results, but not as many as the other guided categories. This would be a great opportunity to create content for airport outfits for men.
Pinterest tip
Remember that when you enter some of these keywords in the Pinterest search bar, for example, when you enter "flight outfit airport style" in the search bar, you will see other suggestions to help you come up with even more niche keywords.
Travel Photography Keywords
These keywords are great for photographers or even travel content creators who love sharing their photography.
Keywords:
travel photography ideas
travel photography inspiration
traveling photography inspiration
travelling photography inspiration
traveling photography ideas
travel photography idea
traveling photography europe
travel photography europe
General & Long-Tail Keyword Ideas
Feel free to sprinkle these keywords in your Pinterest pin descriptions if relevant to your content. For the long-tail keywords, use them to cross-reference keyword research for your website and inspire future blog content ideas.
General keywords:
places to travel
bucket list
bucket list travel
bucket list trip
bucket list vacation
bucket list vacations
destination wedding ideas
Long-tail keywords:
bucket list ideas for couples travel destinations
Best European cities to visit in December
Affordable solo travel destinations in Southeast Asia
Weekend getaways for couples
weekend getaways with kids
California weekend getaways with kids
weekend getaway with kids packing list
birthday weekend getaway ideas
40th birthday getaways girls weekend
fun weekend trips for couples
weekend trips for couples East Coast
best weekend trips in the south
Europe trip outfits summer women
European summer aesthetic outfits summer
modest European summer aesthetic outfits
cute summer outfits aesthetic European
Mexico outfit ideas traditional
Mexico trip outfits what to wear
buenos aires argentina trip
high school graduation trip ideas
college graduation trip ideas
best destination wedding locations
best destination wedding locations India
best destination wedding locations beach
best destination wedding locations beach all inclusive resorts
Winter travel inspo
Want More Pinterest Engagement & Traffic?
If you're sitting on great travel content but not seeing real Pinterest results (like saves, clicks, or traffic), you're not alone.
If you're tired of only getting monthly views and ready to see engagement and traffic from Pinterest, you'll love my Timeless Pin Success Masterclass. Learn more here.