What Does a Pinterest Manager Do? Pinterest Manager for Hire
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What does a Pinterest manager do? If you're looking for Pinterest marketing help, you may be wondering what a Pinterest Manager does, or perhaps you have some marketing experience and want to start exploring the idea of working remotely by becoming a Pinterest manager.
Keep reading because, in this blog post, I am answering the common question: "What does a Pinterest manager do?
What Does a Pinterest Manager Do?
Managing Pinterest for brands includes various components such as strategy, account setup, content creation, Pinterest ad strategy, setup and management, reporting, or all of the above.
Often, you will find individual freelancers who offer marketing services for a specific niche or platform, and they can specialize in Pinterest.
Other times, you could be working with a full-service agency that also offers Pinterest management, and you also have Pinterest marketing agencies that specialize in Pinterest.
You'll notice that sometimes you have Pinterest managers that offer everything from strategy to ongoing management for organic marketing only, while others offer the same plus ad strategy, setup, and management.
There really are so many different angles to this as it could depend if you are dealing with an agency or a freelancer.
The specifics of what a Pinterest Manager would typically do!
Set up your Pinterest account, including optimizing your profile and creating your boards.
Connect your product catalog if you have an e-commerce brand.
Do your Pinterest keyword research.
Create your Pinterest content strategy & calendar.
Create on-brand Pinterest graphic templates.
Create a Pinterest video marketing strategy.
Create your content. Sometimes, the brand provides the content, and the Pinterest Manager takes care of everything else.
Schedule and publish your content.
Do ongoing research to identify new trends and keywords to use.
If your Pinterest Manager also offers Pinterest ad services, they may do the following.
Create a top-of-funnel ad strategy.
Create a retargeting ad strategy.
Take care of creating new audiences.
Create the ad creative and copy. Again, sometimes brands provide this.
Monitor your ad for ongoing performance.
Provide strategic guidance.
If you are working with a Pinterest Strategist, they may also do this.
Audit your Pinterest account.
Do your keyword research.
Give you a set number of boards to create and provide you with recommended board titles and descriptions.
Teach you how to create different variations of your titles and descriptions.
Teach you where to include keywords on Pinterest.
Share a suggested content calendar based on your niche, your brand, and your goals.
They may also be available on-demand; you can purchase consulting calls when needed.
Sometimes, they offer one-on-one coaching with a signature program.
The important thing to know when you hire a Pinterest Manager is that while these are some of the things you can expect some of them to do, every Pinterest marketing professional is unique.
You will need to speak to each Pinterest Manager or agency or visit their website to learn what they offer.
Oftentimes, marketing professionals develop their own signature framework and packages based on their experience. By visiting their website and social media platforms, you'll understand what they do and have a better idea if it's the right fit for you or not.
Pinterest Manager for Hire
Chances are, if you are reading this blog, you are probably looking for a Pinterest Manager for hire. If that's the case, I'm so glad you're here. In this section of the article, I'll walk you through my framework and share a couple of success stories so you have an understanding of what it's like working with us.
My Pinterest Management Framework!
In a previous blog, I shared some of my best Pinterest marketing for business tips and outlined my framework.
📌 Competitor analysis and research, including a SWOT analysis.
📌 Review the current stage of the account & analytics.
📌 Keyword research.
📌 Optimization for account & content health.
📌 Content inventory of existing content.
📌 Content plan for new content opportunities.
📌 Bank of micro-moments & positive authoritative trigger words.
📌 List of optimized, personalized CTAs.
📌 Template system.
📌 Tried & tested content hacks that have stood the test of time 👀.
📌 Scheduling & Automation.
These steps are all important and allow me to craft effective strategies for each of our clients, whether they have brand-new Pinterest accounts or not.
It's important to have a system in place that you can replicate no matter what will be needed in a strategy.
A Client Transformation
The truth is that many brands come to me not 100% sure of what they need in terms of Pinterest marketing, and that's completely ok given the fact that no two brands are the same and no two strategies are the same.
If you're not sure if you need ongoing consulting in the forms of Pinterest mentorship calls, Pinterest management, or content management for various platforms, we can always get on a discovery call to discuss what would work best for you.
Let's dive in and discover this amazing client transformation.
The Brand
The first brand is a personal brand. She is a wedding photographer who often travels to cover destination weddings. She also has an incredible blog where she shares tips with her audience on how to find the right wedding photographer, and she even shares photography tips and tricks for other wedding photographers.
The Problem
She came to me because she was getting a lot of monthly views on Pinterest, but her engagement and traffic were low. She also wanted to increase the traffic she received to her lead magnet so that she could nurture anyone who downloads her free guide into potential customers.
The good news is that her email sequence was already set up and converted from traffic she received from other platforms.
The Solution
Although the content she was posting on Pinterest was beautiful, it wasn't optimized with keywords. She was also not adding call-to-actions in her pin descriptions, and she wasn't leveraging buyer psychology.
She did have time to commit to implementing what I suggested in a strategy, so the ideal service for her was a Pinterest strategy.
I did keyword research for her and provided her with her board titles and descriptions. I also created three Pinterest profile banner options for her and wrote a new about section. We also made a change to her profile name to include a relevant keyword.
Based on keywords and popular searches in her niche, I created a list of short-form videos for her to create, including scripts, and yes, she ended up publishing these videos on other platforms as well.
I also created a template system and content inventory with various pin titles and descriptions, which would make it easy for her to copy and paste when publishing and scheduling.
I also trained her on how to create new variations of her pin titles and descriptions in the future.
Once I was done with her strategy, we had a one-on-one call to go over everything, and she got to work. She did her homework, implemented the strategy, kept an eye on her data and adjusted where needed.
These were the results she shared with me before working together, and because Pinterest is a long-term game, I asked to receive updated stats six months later, and both she and I were very pleased with her results.
She also noted getting a lot more email list subscribers and leads from the increase in traffic.
Monthly Organic Results
How to Find Pinterest Management Clients
Now, if you're looking to make an income while working from home and thinking that offering Pinterest management or strategy services is something you could do, I've got you covered.
Here are a few things you should know…
Learn the ins and outs of the Pinterest platform.
Understand that it's a visual discovery engine, and things take time.
Get obsessed with the platform and with self-education.
If you are brand new, create your own Pinterest account to practice, or ask your current social media clients if you can also manage their Pinterest.
Pinterest has incredible resources to get you started, such as its Pinterest Academy or even their Newsroom to learn about the latest updates and tricks.
Where to find Pinterest strategy or Pinterest Management clients.
You can create evergreen content through blogs, podcasts, or even YouTube channels. This allows you to get inbound leads.
By growing your own email list and nurturing your list.
Word of mouth
Online networking on platforms such as LinkedIn.
By creating content on social media for the different buyer types and for the different stages of the buyer's journey.
Cold outreach.
Hosting free lunch & learn sessions.
There are so many ways to find Pinterest Management and Pinterest Strategy Clients. The key is to test the waters and find what works for you. Is it hard to get to a place where you have regular clients and leads?
No, but it requires a lot of consistency, and of course, if you are just getting started, you will need to put yourself out there and be visible.
I hope you enjoyed this blog post. For those of you who were wondering, "What does a Pinterest manager do?" I hope you now have some answers.