Strategic Idea Pin Series For Visibility & Lead Generation
Updated June 2023Creating Idea Pins on Pinterest can be a fun and creative way to engage with your potential buyers and showcase your brand. Idea Pins, previously known as Story Pins, allow you to share images or videos with text overlay, music, and other interactive elements.
The elements & features will depend on if you publish your Idea Pin on your mobile device or on your desktop.
They are perfect for promoting products, sharing tutorials, and providing behind-the-scenes glimpses into your business.
In this blog post, you'll discover some fun creative tips for creating Idea Pins that allows your brand to stand out.
Planing Your Content
Before you start creating your Idea Pins, it's important to plan the content you want to share. What type of content could help build trust with your audience and also help you stand out from your competition?
Your very first step should be to identify an end goal. Is it to grow your audience, grow your email list, drive traffic, increase your engagement or a combination of it all? Yes, seasoned Pinterest users often use the platform for multiple goals, but if you are a new user, start with one.
Two great styles of content, in this case, would be content for the discovery and consideration stage of the buyer's journey. As covered in a previous blog post, here are some types of content styles to consider.
Feature online reviews (both written and video reviews.)
Create how-to guides.
Share the step-by-step of a project.
Educate your audience by breaking down a whitepaper or a blog post.
Product Feature.
Share behind the scenes of a specific process related to your brand.
You can also create comparative content.
You don't have to create brand-new content to be able to use Idea Pins. You likely have content such as blog posts and other social media or website content that can be used to inspire your Idea Pins. Consider the purpose of your Idea Pins and the message you want to convey. Make sure your content is relevant and valuable to your audience.
Think About The Visual Experience
Visuals are at the heart of any account that has success on Pinterest, so it's important to use high-quality images and videos. Use a camera or smartphone with a good resolution to capture clear and crisp visuals. You can also use stock images or videos, but make sure they are relevant to your content and your brand.
What are some tips to help you create quality Idea Pins?
Test Idea Pins with both videos and graphics. For some brands and bloggers, images do best while for others videos are preferred.
Ensure that the text you add on your graphics or overlay your videos is readable.
If you publish videos, use captions. You can use tools such as InShot, Veed.io, CapCut or Captions to easily add captions to your videos.
Use the mobile app, as you'll have access to more features, such as adding voice-over, music, stickers, etc.
Optimize for Pinterest SEO
What is Pinterest SEO? Pinterest SEO is the process of ensuring that both your Pinterest account and your Pins are optimized with keywords. These keywords are the searched terms your ideal customers or readers would input into the Pinterest search bar to discover your Pins.
Optimizing your Idea Pins for Pinterest SEO can help increase their visibility and reach. Use relevant keywords in your Pin titles, and descriptions, and choose relevant tags.
When you optimize your Pinterest content with keywords, you make sure your Pins are categorized correctly, and this will increase the chances of your Pins ranking up in searches.
It's important to remember that organic content on Pinterest takes time to rank up in searches. It sometimes happens faster rather than later, but when you publish content on Pinterest, you should expect it to take months to start seeing engagement and traffic.
With Idea Pins, they are known to get reach faster at times, but generally speaking, since Pinterest is a search engine, it takes time.
Doing Keyword Research for Pinterest
Doing Keyword Research using Pinterest is Free and doesn't have to be complicated. Before doing any keyword research, it's important to understand how your idea audience would use the platform to search for what you have to offer.
Most searches on Pinterest are non-branded, meaning if someone is searching for yoga pants, they likely will not search for Lululemon Yoga pants but rather "comfortable yoga pants" or "organic yoga pants." They would enter any keyword relevant to what type of yoga pants they are looking for.
As a business owner, you know what makes your product unique or different and the problem you solve for your ideal buyers or the desire you bring. Being clear on this will help you do keyword research.
Where on Pinterest can you do Pinterest keyword research?
The Pinterest search bar
Pinterest Trends
The Keyword tool in the ads manager.
What other tools can you use?
Many SEO tools offer the ability to do Pinterest-specific keyword research. Keysearch.co is a great low-cost option.
Repurposing or Recycling Content from Other Platforms
Many Pinterest users often download and reuse short videos from platforms such as TikTok, YouTube, and Instagram. While it's ok to reuse some of your short videos, there are a few things you should know.
If you use music in the videos that you create on other apps, that music may not be licensed for use cross-platform. If the short videos that you create on other platforms are with your own audio, such as your own music or talking videos, you're good.
Pinterest users are not looking for trends like the ones you'll find on TikTok or Instagram Reels. Pinterest users are looking for context. They want to inspire an idea, learn something new or plan a purchase. Educational content and engaging content are preferred.
Pinterest is a positive space. Most Pinterest users describe the platform as a space that makes them feel good, a platform that creates a good experience. Content with a negative tone may not be the best idea on Pinterest. So, avoid re-sharing this type of content.
You are now equipped to create Idea Pins to help you engage your audience on Pinterest. Be sure to check out our Idea Pin templates designed to make the process of creating your Pins easier.