Really Easy and Helpful Ways to Repurpose Blog Content
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If you write blog content, it's likely because you understand how effective it can be to take your readers on a journey, and it's also a great form of top-of-funnel content.
That's right, it's an opportunity to bridge the gap between where your readers are and where they want or need to be.
Blog content can serve as the foundation of your content strategy, just like video content can do the same for those who create long-form video content.
Get ready to take some notes because, in this blog post, I am sharing some easy content repurposing frameworks I use with my clients to help them save time and have their content seen by more people.
Why You Should Repurpose Blog Content
Writing high-quality blog content that also helps your SEO (search engine optimization) takes time, research, and, let's face it, you do it because you want to be helpful.
Each of the blog posts you write can be broken down, reformatted, and turned into completely new pieces of content for different platforms.
This is a process that will help you grow your reach and get more eyes on your business.
Save time by using this template to create your first (or next) eBook or workbook. Whether you want to create a lead magnet or a digital product, you'll love this 138-page template.
Get the templateIt matters because:
You reach more people who prefer different content types. Everyone learns differently.
You get more visibility without reinventing the wheel.
You stay consistent without constantly creating yet another piece of content.
You build trust by repeating your core message in different ways in the format preferred by the users of various platforms.
Repurposing also gives your content a second chance at life. Some people may never find your blog post but might see your Instagram Reel, your Pinterest graphic, or read your LinkedIn newsletter.
How to Repurpose Blog Content for Instagram
Instagram is a great platform for storytelling. Since your blogs tend to be full of stories, insights, and tips, they can easily help you when repurposed into engaging content.
Here are some simple tips for repurposing blog content for Instagram:
Turn important points into a carousel. Use each slide to expand on each of the topics.
Create a mini tutorial or how-to Reel based on a specific blog section.
Share a quote or statistic from the blog as a graphic or a Reel.
Go on camera and summarize the blog post in a quick video story and share the link to the blog in the story.
Take one particular topic in your blog post and create a note-style carousel. (See example below)
Let's say your blog post is about time-saving tips for freelancers. Each tip could be its own carousel post. Or you could film yourself implementing your favorite tip and turn it into a Reel.
It's about using what you already wrote and giving it more life, all while catering to various learning styles, which also makes your content more accessible.
How to Share Blog Content on Pinterest
You've heard me say this before: Pinterest is not a social media platform; it's a visual discovery engine (a search engine), and it's a gold mine of traffic for bloggers.
I 100% believe that every brand that blogs or creates long-form content in other formats should be using Pinterest.
In addition to creating a Pinterest pin to promote your original blog content, here's how you can create more fresh pins.
Here's how to give your blog content more life on Pinterest:
Create 3 to 5 fresh pin designs per blog post. No, not to be shared at the same time, but scheduled various days apart.
Use different titles for each pin to test what gets more clicks. In the new variations of your titles, be sure to use different keywords and also incorporate trigger words.
If you have created short-form video content related to your blog post topic, share it on Pinterest. Just make sure you optimize your video first, such as adding captions if needed.
You can also repurpose a blog post and expand on the topic by creating a free checklist or a mini-guide. Promote the guide in your original blog post and also share the link directly on Pinterest.
Pinterest loves fresh content. But fresh doesn't always mean brand new. It can simply mean new creative such as new graphics, new copy, new videos, etc.
More Easy Ways to Repurpose Blog Content
Below is another easy and effective content repurposing workflow that you can use.
Turn the blog into a Podcast or YouTube Script.
Create at least four short videos or text posts with some important points discussed in your blog post.
Create a newsletter to expand on/share topics from your blog post.
Create five to seven Pinterest pins with different titles and keywords. If you don't use Pinterest, create a recurring series on a social media platform of your choice.
I have three more easy frameworks included in my Notion Content Template. My Notion content management system is an easy, minimalistic Notion template you will actually use.
You can keep track of your content assets, such as your blogs, videos, products, and all of your landing pages.
Knowing what you have to work with in terms of content is always helpful and helps you visualize how much you actually have. It's also helpful to have everything organized in one centralized place.
You can learn how to use my Notion content system in this blog post.
Repurposing blog content is one of the most effective ways to grow your visibility. As a brand, this gives you more chances of getting discovered by those who need you the most.
You already did the hard work by writing the blog. Now it's time to let that content do more heavy lifting.
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